Culture
The language, values, beliefs, traditions, and customs people share and learn.
Salience
How much weight we attach to a particular person or phenomenon.
In-groups
Groups with which we indentify
Out-groups
Groups of people that we view as different from us
Coculture
The perception of membership in a group that is part of an encompassing culture
Race
A social construct originally created to explain biological differences among people whose ancestors originated in different regions of the world
Ethnicity
A social construct that refers to the degree to which a person identifies with a particular group, usually on the basis of nationality, culture, religion.
Individualistic Culture
A culture in which members focus on the value and welfare of individual members, as opposed to concern for the group as a whole
Collectivistic Culture
A culture in which members focus on the welfare of the group as a whole, rather than being concerned mostly about personal success.
Low-context culture
A culture in which people use language primarily to express thoughts, feelings, and ideas as directly as possible.
High-context culture
A culture that relies heavily on subtle, often nonverbal cues to maintain social harmony
Uncertainty Avoidance
The cultural tendency to seek stability and honor tradition instead of welcoming risk, uncertainty, and change.
Power Distance
The degree to which members of a group are willing to accept a difference in power and status.
Ethnocentrism
The attitude that one's own culture is superior to that of others
Prejudice
An unfairly biased and intolerant attitude toward others who belong to an out-group
Stereotyping
The perceptual process of applying exaggerated beliefs associated with a categorizing system.
Passive observation
Involves noticing what behaviors members of a different culture use and applying these insights to communication in ways that are most effective
Active Strategies
Includes reading, watching films, and asking experts and members of the other culture how to behave, as well as taking academic courses related to intercultural communication and diversity
Self-disclosure
...