a political ad promoting reduced government spending
An example of an advocacy message would be which of the following?
targeted
An advertisement designed to sell Birkenstocks to a young hip audience would be called ______ advertising.
CPM
In advertising, the cost of reaching 1,000 consumers with a particular advertisement in a particular medium is known as which of the following?
newspapers
The first major mass medium to be supported primarily by advertising in the United States was which of the following?
Tracking the products they buy at the store
The Target department store identifies pregnant women who might want baby product coupons by:
Broadcast television
This medium provides the biggest advertising medium in the United States for which audience size is measured.
He used radio advertising for his family's cigar company.
William Paley became convinced of the potential of radio advertising rights after he did which of the following?
advertising designed to blend in with a publication's editorial content
Native advertising is:
zoned
An advertisement designed to reach an audience in a set of southern suburbs of Minneapolis would be called ______ advertising.
research and planning
The advertising agency department responsible for deciding on the target market for the advertising is which of the following?
A group of people brought together to talk about how they perceive an organization, product, or issue.
The term "focus group" means which of the following?
deal with the press openly
Ivy Lee suggested that the best way for the railroads to deal with accidents (in terms of the company's image), was to do which of the following?
Exxon's handling of the Exxon Valdez sinking.
When the Deepwater Horizon oil drilling rig exploded and sank in 2010, many people compared BP PLC's public relations effort to that of:
It was successful because it was immediate and honest.
Which of the following statements about the PR campaign that followed the Tylenol tampering is true?
bribing reporters and editors with cash and travel
The railroads in the 1870s managed their image by doing which of the following?
admitting it in a memoir early in his political career
President Barack Obama helped control news about his college drug use by doing which of the following?
Internal publics
An employee newsletter is a tool to communicate with which of the following?
get publicity
P.T. Barnum accused himself of fraud, under a fake name in order to which of the following?
establish mutually beneficial relationships for the company and various publics
According Edward Bernays, public relations campaigns should be designed to do which of the following?
an event that is perceived by the public as damaging to the client's image
In public relations terms, a "crisis" is which of the following?
Gertz v. Roberts
Which of the following cases established that the actual malice standard in libel law applied to public figures as well as public officials?
USA PATRIOT Act
The law passed by Congress following the 9/11 attacks which expanded the ability of the FBI to look into people's media use and tap their phones is known as which of the following?
truth as an absolute defense against libel
The John Peter Zenger case established which of the following?
invasion of privacy-misappropriation
A clothing company starts selling a line of dresses called the "Going Gaga" collection that they say is based on the style sense of singer Lady Gaga. The company does not get Ms. Gaga's permission and does not pay her a licensing fee. Lady Gaga sues the c
It's hard to tell. The different courts have ruled in different ways.
Are bloggers who report news on their own websites protected by the same shield laws that protect journalists?
They could be censored at any time because the newspaper was part of a class and not a "public forum.
In the Hazelwood case, the Supreme Court made which of the following rulings about high school newspapers:
They are considered a statement of opinion, neither true nor false.
Editorial cartoons are generally given a lot of protection from libel for which of the following reasons?
First Amendment
The belief that Americans should be allowed to freely express themselves originated with which of the following?
New York Times v. Sullivan
A newspaper ran an article that says a congressman has accepted a number of payments from an oil company. The article claims that the payments were illegal, and that the congressman has committed a crime by receiving the payments. It turns out that the re
prior restraint
Several newspapers were initially prevented from printing the Pentagon Papers through the government's use of which of the following?
All available answers
Mobile devices are perfect for targeting ads at specific consumers because:
You should act as though what you do will become a universal law.
Kant's "categorical imperative" said which of the following?
all available answers
Advertisers exert control over media outlets by doing which of the following?
Ethical behavior comes from striking a balance between excess and defect
The "golden mean" was Aristotle's notion of which of the following?
making decisions where no answer seems to be acceptable
Ethics involve which of the following?
a religious or philosophical code of behavior
The term "morals" means which of the following?
an ad that said a pill was the "fastest headache remedy your doctor can prescribe
Which of the following advertisers would be held to the highest standard of truthfulness?
All available answers
Stephen Glass was able to get away with fabrications in his stories for which of the following reasons?
That which is virtuous provides the greatest happiness for the greatest number.
John Stuart Mill's philosophy of "utilitarianism" says which of the following?
represent and take the point of view of the audience
The job of an ombudsman is to do which of the following?
help connect people around the world into a global village
According to Marshall McLuhan, electronic media do which of the following?
growing
The community newspaper industry in India is doing which of the following?
libertarian
The _________________ theory of the press states that the press should be allowed to print or broadcast anything. People have a right to hear all ideas and decide for themselves what is correct.
social responsibility
The _________________ theory of the press states that the press should be as free as possible, but that it also has an obligation to serve the needs of the public at large.
authoritarian
The ________________ theory of the press states that the duty of the press is to serve the needs of the people who happen to be in power in the government.
journalists are discouraged from telling stories about the countries where it is too dangerous for them to work
One of the biggest consequences of attacks on journalists around the world is which of the following?
development
Many of Asia's industrializing nations operate under which of the following theories of the press?
There has been a massive increase in the number of commercial stations
Which of the following is the big change that has taken place in Western European television over the last twenty years?
Al Jazeera
The most reliable source for breaking news during the Arab Spring revolution in Egypt in 2011 was:
a public service model funded by the government
The BBC operates under which of the following?