Marketing Principles - Chapter 8

economic analysis using metrics, infrastructure and technology, government actions, sociocultural analysis

what are the four sets of criteria necessary to access a country's market

trade deficit

Because the United States imports more goods than it exports, so it operates under a

imports more than it exports

The United States operations under a trade deficit because it

rural areas

You must consider where the people are located. If they are in _______________, that will add to the cost of the product.

location of the population

You must consider the ______________________________________.
Ex. If they are in rural areas, that will add to the cost of the product.

tariffs and quotas

both of these benefit domestically made products because they reduce foreign competition

tariffs

tax, artificially raises prices, lowers demand

quotas

minimum or maximum limit, reduces availability of imported goods

tax, artificially raises prices, lowers demand

what are the details of a tariff

minimum or maximum limit, reduces availability of imported goods

what are the details of quotas

Brazil, Russia, India, China

What are the BRIC countries?

BRIC Countries

What has a great potential for market growth in the global community

direct investment, joint venture, strategic alliance, franchising, export

What are the channels you can use when creating a global entry strategy

Strategic Alliance

The following is an example of:
When Cisco Systems Inc. of San Jose, California, and Tata Consultancy Services of Mumbai, India, entered into a relationship, they both continued to develop market-ready infrastructure and network solutions for customers, b

Sell the same product or service in both the home country market and host country, sell a product or service similar to that sold in home country but include minor adaptations, sell totally new products or services

what are the global product or service strategies