exam 2 international marketing

True

Sovereignty refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members.

True

Foreign investment can be perceived as a threat to sovereignty.

True

Adherence to World Trade Organization (WTO) rules means a loss of some degree of national sovereignty.

False

At the top of the list of political issues concerning foreign businesses is the issue of taxation and tariffs.

False

Pressure from nationalist and self-interest groups affect the stability of a government

False

Saudi Arabia permits women to vote if they are at least 18 years old and married or 21 years old, if single

True

Nationalism can take an anti-foreign business bias

False

Nationalistic feelings are directly proportional to growth of domestic economy.

False

Economically prosperous countries do not display strong nationalistic feelings

False

The most severe political risk is domestication

True

The ultimate goal of domestication is to force foreign investors to share more of the ownership, management, and profits with nationals than was the case before domestication

False

Expropriation and nationalization often lead to nationalized businesses that are efficient, technologically strong, and competitive in world markets.

True

Barring Latin America, the risks of confiscation and expropriation have lessened over the last two decades.

True

Many countries have domestication as a condition for investment.

False

Price controls are normally targeted at nonessential products.

False

Political sanctions are the most effective means of achieving the desired goal of forcing a country to accept demands of the boycotting country.

False

Political and social activists have no impact on the normal flow of trade

True

Nongovernmental organizations affect the policy decisions made by governments.

False

Risk of violence is not a consideration in assessing the political vulnerability of a multinational company's activities.

False

International warfare is fast gaining popularity among nations.

False

Due to advancements in technology, it is easy to determine if a cyberattack has been launched by a rogue state, a terrorist, or a hacker as a prank.

False

As cultural and political scenario varies so widely across nations, there is absolutely no way to generalize tendencies for products to be politically sensitive.

True

Products that have or are perceived to have an effect on the environment are more likely to be politically sensitive.

Business Customs

concentrating on one thing at a time

Cultural electives

relate to areas of the behavior or to customs that cultural aliens may wish to conform to or participate in but are not required.

Cultural imperatives

business customs and expectations that must be met and conformed to or avoided if relationships are to be successful

Decision making types

top-level management decisions,
decentralized decisions, and
committee or group decisions

Management

Security and Mobility
Personal Life
Affiliation and Social Acceptance
Power and Achievement

Monochronic time

typifies most North Americans, Swiss, Germans, and Scandinavians and concentrating on one thing at a time

Polychronic time

is more dominant in high-context cultures andis characterized by multi-tasking and by "a great involvement with people

Utilitarian ethics

does the action optimize the "common good" or benefits of all constituencies

Bribery

voluntary offered payment by someone seeking an unlawful advantage

Lubrication

small sums of cash, gift or service given to a low ranking official

Subornation

giving large sums of cash of the one offering the bribe.

Extortion

payments are extracted under duress by someone in authority from a person seeking only what he or she is lawfully entitled to.

True

Sovereignty refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members.

True

Foreign investment can be perceived as a threat to sovereignty.

True

Adherence to World Trade Organization (WTO) rules means a loss of some degree of national sovereignty.

False

At the top of the list of political issues concerning foreign businesses is the issue of taxation and tariffs.

False

Pressure from nationalist and self-interest groups affect the stability of a government

False

Saudi Arabia permits women to vote if they are at least 18 years old and married or 21 years old, if single

True

Nationalism can take an anti-foreign business bias.

False

Nationalistic feelings are directly proportional to growth of domestic economy.

False

Economically prosperous countries do not display strong nationalistic feelings.

False

The most severe political risk is domestication

True

The ultimate goal of domestication is to force foreign investors to share more of the ownership, management, and profits with nationals than was the case before domestication.

False

Expropriation and nationalization often lead to nationalized businesses that are efficient, technologically strong, and competitive in world markets.

True

Barring Latin America, the risks of confiscation and expropriation have lessened over the last two decades.

True

Many countries have domestication as a condition for investment.

True

Price controls are normally targeted at nonessential products.

False

Political sanctions are the most effective means of achieving the desired goal of forcing a country to accept demands of the boycotting country.

False

Political and social activists have no impact on the normal flow of trade.

True

Nongovernmental organizations affect the policy decisions made by governments.

False

Risk of violence is not a consideration in assessing the political vulnerability of a multinational company's activities.

False

International warfare is fast gaining popularity among nations.

False

Due to advancements in technology, it is easy to determine if a cyberattack has been launched by a rogue state, a terrorist, or a hacker as a prank.

False

As cultural and political scenario varies so widely across nations, there is absolutely no way to generalize tendencies for products to be politically sensitive.

True

Products that have or are perceived to have an effect on the environment are more likely to be politically sensitive.

False

A single company can directly control or alter the political environment of the country within which it operates.

False

Relations between governments and MNCs are generally negative, even if the investment improves the balance of payments by increasing exports or reducing imports.

False

Licensing is least effective when the technology is unique.

True

Planned domestication can be profitable and operationally expedient for the foreign investor.

False

It is illegal for U.S. citizens to pay bribe unless it is a common practice in the host country.

True

The principal agency that supports U.S. business abroad is the Department of Commerce (DOC).

False

The Foreign Credit Insurance Association underwrites trade and investments for U.S. firms.

Sovereignty

refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members

Political risks

Confiscation, Expropriation, Domestication

Confiscation

the most severe political risk, is the seizing of a company's assets without payment

Expropriation

is where the government seizes an investment, but some reimbursement for the assets is made; often the expropriated investment is nationalized to become a government run entity

Domestication

occurs when the government mandates local ownership and greater national involvement in a foreign company's management

Top political issues

the environment,
exchange rates
national and economic security
public health, e.g., genetically modified (GM) foods

Strategies to minimize political vulnerability and risks

Joint Ventures
Expanding the Investment Base
Licensing
Planned Domestication
Political Bargaining
Political Payoffs

Price controls

essential products that command considerable public interest. Pharmaceuticals, food, gas and cars

PSAs- political and social activists

range from those who seek to bring about a peacful change to those who resort to violance and terrorism to effect change

NGO's-Nongovernmental organizations

involved in peaceful protests, lobbying and even collaborations with governmental organizations

True

Sovereignty refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members

True

Foreign investment can be perceived as a threat to sovereignty.

True

Adherence to World Trade Organization (WTO) rules means a loss of some degree of national sovereignty.

False

At the top of the list of political issues concerning foreign businesses is the issue of taxation and tariffs.

False

Pressure from nationalist and self-interest groups affect the stability of a government

False

Saudi Arabia permits women to vote if they are at least 18 years old and married or 21 years old, if single

True

Nationalism can take an anti-foreign business bias

False

Economically prosperous countries do not display strong nationalistic feelings

False

The most severe political risk is domestication

True

The ultimate goal of domestication is to force foreign investors to share more of the ownership, management, and profits with nationals than was the case before domestication.

False

Expropriation and nationalization often lead to nationalized businesses that are efficient, technologically strong, and competitive in world markets.

True

Barring Latin America, the risks of confiscation and expropriation have lessened over the last two decades.

True

Many countries have domestication as a condition for investment.

False

Price controls are normally targeted at nonessential products.

False

Political sanctions are the most effective means of achieving the desired goal of forcing a country to accept demands of the boycotting country.

False

Political and social activists have no impact on the normal flow of trade.

True

Nongovernmental organizations affect the policy decisions made by governments.

False

Risk of violence is not a consideration in assessing the political vulnerability of a multinational company's activities.

False

International warfare is fast gaining popularity among nations.

False

Due to advancements in technology, it is easy to determine if a cyberattack has been launched by a rogue state, a terrorist, or a hacker as a prank.

False

As cultural and political scenario varies so widely across nations, there is absolutely no way to generalize tendencies for products to be politically sensitive.

True

Products that have or are perceived to have an effect on the environment are more likely to be politically sensitive.

False

A single company can directly control or alter the political environment of the country within which it operates.

False

Relations between governments and MNCs are generally negative, even if the investment improves the balance of payments by increasing exports or reducing imports.

False

Licensing is least effective when the technology is unique.

True

Planned domestication can be profitable and operationally expedient for the foreign investor.

False

It is illegal for U.S. citizens to pay bribe unless it is a common practice in the host country.

True

The principal agency that supports U.S. business abroad is the Department of Commerce (DOC).

False

The Foreign Credit Insurance Association underwrites trade and investments for U.S. firms.

Marketing research

The systematic gathering recording and analyzing of data to provide info useful to marketing decision making

Steps in marketing research process

Define the research problem and establish research objectives.
Determine the sources of information to fulfill the research objectives.
Consider the costs and benefits of the research effort.
Gather the relevant data from secondary or primary sources, or

False

Marketing research is a general noneconomic review of conditions affecting the marketing division's business.

False

The marketing research process should begin with determining the sources of information to fulfill the research objectives.

True

If data has been collected already by some other agency, then such data sources are known as secondary data sources.

False

Commercial sources, trade associations, management groups, and state and local governments are good sources of primary data for a researcher.

True

One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.

True

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

True

Checking the consistency of one set of secondary data with other data of known validity is an effective and often-used way of judging validity.

False

Data collected specifically for a particular research project at hand is known as secondary data.

False

In quantitative research, if questions are asked, they are almost always open-ended or in-depth.

False

The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their response.

False

Quantitative research is helpful in revealing the impact of sociocultural factors on behavior patterns and in developing research hypotheses that can be tested in subsequent studies

False

It is generally better to collect primary data before turning to secondary data.

True

The ability to express attitudes and opinions about a product or concept depends on the respondent's ability to recognize the usefulness and value of such a product or concept.

False

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

True

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys

False

Convenience samples are generally used when detailed social, geographic, and economic information is available for the sampling universe.

True

In international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

False

The most universal survey research problem in foreign countries is fear of government reprisal

False

In Italy and many Latin countries, family generally means only the parents and children

False

In the decentering method of translation for questionnaires, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation is selected.

False

Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

False

Consumers in America tend to respond to rating scales more conservatively than Japanese

False

Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as serigraphy.

True

Easy accessibility of volumes of up-to-date secondary data is the biggest advantage that Internet now provides to international marketing researchers.

False

In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive

True

It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data

False

Centralization of the marketing research ensures that the field personnel and resident managers have more intimate knowledge of the subtleties of the market.

True

The ideal approach to multicountry marketing research is to have local researchers in each country, with close coordination between the client company and the local research companies.

Research design

a set of advanced decisions that make up the master plan specifying methods and procedures for collecting and analyzing data.

Primary data

data collected specifically for the particular project at hand.

Secondary data

data collected by an independent or individual other than the firm conducting research, often useful in market research.

Qualitative data

always open ended questions, in-depth responses or storytelling, that reflect the persons personal thoughts

Quantitative

a large number of respondents are asked to reply either verbally or writing to structured question using a specific response. Survey research personal interview, mail, telephone and or the internet.

Netnography-

observational research chat rooms, blogs, and personal websites that personal assess consumer's opinions