denotative meaning
the literal or dictionary meaning of a word or phrase
connotative meaning
thesaurus
a book of synonyms
concrete words
words that refer to tangible objects
abstract words
words that refer to ideas or concepts
clutter
discourse that takes many more words than are necessary to express an idea
imagery
simile
cliche
metaphor
rhythm
the pattern of sound in a speech created by the choice and arrangement of words
parallelism
the similar arrangement of a pair or series of related words, phrases, or sentences
repetition
reiteration of the same word or set of words at the beginning or end of successive clauses or sentences
alliteration
repetition of the initial consonant sound of close or adjoining words
antithesis
the juxtaposition of contrasting ideas, usually in parallel structure
inclusive language
generic "he
the use of "he" to refer to both women and men