Stump Speech
Standard speech
FEC
Enforces campaign laws
527 Group
Tax exempt organization created to influence voting without mentioning candidates
Redistricting
Drawing new lines for legislative districts
Issue Ads
Support or oppose candidates without mentioning candidates
Demographic
Population defined by specific characteristics
Leadership Pac
Separate from office holders campaign organization
Poll Workers
Hired by local election officials to manage voting on election day
Platform
Political party's stand on important issues and policy
Plank
Political party's stand on one issue
Negative Campaigning
Attacking an opponent
Sound Bite
Brief segment of a speech or statement
Party Building Activities
Activities and ads that support party principles that do not mention candidate name
Focus Group
Small group whose response is used to predict response of larger population
Poll Watchers
Volunteers representing party/candidate to ensure fairness
Swing State
States where support for each candidate is about equal