Bandwagon
Other people do it, so join the group.
Repetition
If the idea is repeated enough, the audience may accept it.
Transfer
Shows the audience something they enjoy or support; then connects the product or idea to this enjoyment. The audience then transfers their good feelings about the ordinary idea to this new product or idea. Or it shows something that is not liked and conne
Testimonial
Someone famous (not necessarily an expert) endorses a product or idea.
Urgency
Puts the emphasis on the need to act quickly because the offer won't last.
Free
Promises something for nothing.
Bargain
Insinuates that the product is worth more than the consumer pays.
Glittering Generality
Uses words that sound good, but the terms are so general that the audience won't be able to pin down exactly what is being promised.
Innuendo
Doesn't really say that the product or idea is bad, but implies or hints that there is a problem.
Name Calling
Uses emotionally loaded words so that the audience will react emotionally rather than logically.
Cardstacking
Tells one side of the story.
Over-simplifying
Gives simple solutions to a complex problem; might not mention that this solution won't provide a solution for all parts of the problem.
Snob Appeal
Appeals to a person's vanity or the idea that he/she is part of a small, elite, group.
Flag Waving
Appeals to audience's patriotism.
Sex Appeal
Appeals to sexuality to sell the product.
Eye Appeal
Works to capture the eye.
Age Appeal
Appeals to a certain age group to market a product or idea.
Gender Appeal
Appeals to a specific gender to market a product or idea
Humor
Makes fun of something so that the consumer will remember the product.
Nostalgia
Appeals to notions of a "perfect" or more pleasant past.