LESSON 1 MC/ CH. 1 STUDY TOPICS
...
Eight unique features of ecommerce
1. Ubiquity
2. Global reach
3. Universal Standards
4. Richness
5. Interactivity
6. Information density
7. Personalization/ Customization
8. Social Technology
Ubiquity
internet/web tech is available everywhere. Market place can be created so shopping can happen anywhere or anytime
Global reach
tech reaches across national boundaries which makes marketspace potentially billions. No boundaries (geo, currency, language)
Universal Standards
there is one set of tech standards, namely internet standards
Information Richness
Video, audio, and tech messages are possible. Refers to the complexity and content of the message; messages with video, text, audio, ect.
Interactivity
the tech works through interaction with the user. allows for two way communication; similar to face to face b/c of inter-connectivity of the internet
Information density
the tech reduces information costs, and raises quality. total amount, timeliness, and quality of info available to merchants
Personalization/ Customization
the tech that allows personalized marketing messages to be deliver to individuals as well as groups. targeting a marketers message based on name, history, preferences, ect.
Social Technology
User content generation and social networks, enable user content creation and distribution
5 Major Types of E-Commerce
B2C
B2B
C2C
P2P
M-Commerce
B2C
Business to consumer; type most consumers are likely to encounter
B2B
Business to Business; largest form of e-commerce, 3.36 trillion in 2009
C2C
Consumer to Consumer; eBay
Social e-commerce
Social Network Assist
Local e-commerce
GroupOn, Yelp, DealOfTheDay
P2P
Peer to Peer; file sharing of music, videos, ect.
M-Commerce
Mobile Commerce; use of mobile devices to facilitate commerce
Evolution of Computing
Mainframe Computers: 1950-75
Minicomputers: 1970-80
Personal Computers: 1980- Present
Local Area Networks: 1980- Present
Enterprise-wide Computing: 1990- Present
Internet and Web Platform: 1995- present.
Mainframe Computers
Business Application: Transaction automation- Payroll- Accounts receivable
Minicomputers
Business Application: Business function automation- Marketing- Human resources- Design.
Personal Computers
Business Application: Desktop automation- Word processing- Spreadsheets- Databases
Local Area Networks
Business Application: Workgroup automation- Document sharing- Project management- Messaging, e-mail
Enterprise wide computing
Business Application: Enterprise-wide automation- Resource planning systems- Integrated finance-manufacturing systems- Human resource planning
Internet and Web Platform
Business Application: Industrial system automation- Supply chain management- Customer relationship management- Channel management systems- Web and cloud services
E-Business
digital enabling of transactions and processes within a firm, involving information systems under a firm's control
E-Commerce
the use of the Internet and Web to transact business; digitally enabled commercial transactions between and among organizations and individuals
e-commerce vs e-business
E-business (electronic business) is the conduct of business processes on the Internet.
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the
EDI
(Electronic Data Interchange) permits firms to exchange commercial documents and conduct digital commercial transactions across private networks. Is the transfer of data from one computer system to another by standardized message formatting, without the n
LESSON 2 MC / CH. 2 STUDY TOPICS
Refer to lesson 2: part 3a e-commerce enablers.
Business Model Components
Value Proposition
Revenue Model
Market Opportunity
Competitive Environment
Market Strategy
Organizational Development
Management Team
Value Proposition
Why should the customer buy from you?
Revenue Model
How will the firm earn revenue, generate profits, and produce a superior return on invested capital?
Market Opportunity
What marketspace do you intend to serve and what is its size?
Competitive Environment
Who else occupies your intended marketspace?
Market Strategy
defined by revenue potential in each market niche in which company hopes to compete. "How do you plan to promote your products or services to attract your target audience?
Organizational Development
What types of organizational structures within the firm are necessary to carry out the business plan?
Management Team
What kind of background should the company's leaders have?" Employees of the company responsible for making the business model work.
Advertising Revenue Model
A company provides a forum for advertisements and receives fees from advertisers
subscription revenue model
a company offers its users content or services and charges a subscription fee for access to some or all of its offerings
Freemium Model
-Free + premium business model
-Provides the basic features free of charge
-Users pay for premium services
- Such as advanced features or add-ons
Examples:
- Software trials with an option to buy
transaction fee revenue model
An online e-commerce revenue model where the firm receives a fee for enabling or executing transactions
sales revenue model
companies derive revenue by selling goods, information, or services to customers
affiliate revenue model
a company steers business to an affiliate and receives a referral fee or percentage of the revenue from any resulting sales
Direct Competitors
Companies that sell products or services identical or very similar to the ones you sell, Ex. Starbucks vs. Dunkin' Donuts, Wendy's vs. McDonald's
Indirect Competitors
Offer different, but similar, products or services that could also meet customer's needs.
B2C Revenue Models
E-tailor(online version of trad. retailer) , Content Provider, Transaction Broker, Market Creator(create digital environment), Service Provider, Community Provider(social network), Portal
B2B Business Models
1. Net Market Places2. Private Industrial Network
Net Market Places (B2B)
- E-distributer, E-procurement, Exchanges, Industry consortia
private industrial networks (B2B)
- Single-firm networks- Industry-wide networks
Gold Rush Model
-E-Commerce
software profit; low cost/low risk and free trials; minimal technical skills required; can buy to access more.
E-commerce infrastructure companies have profited the most:
- Hardware, software, networking, security
- E-commerce software systems
Volusion Article: E-commerce Do's:
Plan ahead, Pick right e-commerce solution for long haul, Consider Design and Branding, Make your website the ultimate sales tool, Target your marketing efforts
Volusion Article: E-commerce Don'ts:
Expect overnight success, Dismiss the details, Ignore customer service, Forget to keep your site fresh, Try to do everything at once
Packet Switching
slices digital messages into packets; sends packets along different communication paths as they become available; uses routers with algorithms
LESSON 4 MC/ CH. 3 STUDY TOPICS
...
TCP (Transmission Control Protocol)
establishes connections among sending and receiving web computers- handles assembly of packets at point of transmission, and reassembly at receiving end
Internet Protocol (IP)
A set of rules responsible for disassembling, delivering, and reassembling packets over the Internet. Provides the Internet's addressing scheme
Four TCP/IP layers
Network interface layer (HardWare:Connect)
Internet Layer (Path)
Transport Layer (the how - TCP)
Application Layer (Apps)
Domain Name
the part of a network address that identifies it as belonging to a particular domain. IP address expressed in natural language
Domain Name System (DNS)
Allows numeric IP addresses to be expressed in natural language
Uniform Resource Locator (URL)
The address used for locating a document on the Web.
FTP (File Transfer Protocol)
protocol that permits users to transfer from servers to clients and vice versa
VoIP (Voice over Internet Protocol)
This technology is used to make telephone calls via the Internet usually at a cheaper cost
IOT
(Internet of Things) refers to a network of physical objects of things that are embedded with electronics, sensors, software, and network creativity. These physical objects can exchange data with each other
Intranet / Extranet
Intranet is a private network, operated by a large company or other organization, which uses internet technologies, but is insulated from the global internet.
Extranet is an intranet that is accessible to some people from outside the company, or possibly
Extranet
formed when firms permits outsiders to access their internal TCP/IP networks
Intranet
Internal TCP/IP network located within a single organization for communications and processing; used by private and government organizations for Internal networks
HTML5 (hypertext mark-up language)
fixed set of pre-defined markup "tags" used to format texts; control look and feel of Web pages;
HTML5 is theNewest version of Hypertext Mark-up Language.
- What it does?
Storage
Type
Motion
Games
Audio
3D
Video
Cloud Computing
firms and individuals obtain computing power and software over internet; fastest growing; reduces costs of building/operating Web sites, IT support, hardware/software.
Don't have to download any software on computer. Don't have to buy it.
use of web servi
Cloud Computing Types
Public (amazon, ICloud), Private( business run their own cloud), Hybrid
IPv4
Internet Protocol Version 4 is 4th revision of protocol used to identify devices on network through addressing system; used in interconnected systems of packet-switched computer communication networks
The Internet Protocol version 4 is the dominant protoc
IPv6
also called Internet Protocol next Generation (IPng) is newest version of IP to replace IPv4; upgrade
The Internet Protocol version 6 provides a large number of new addresses to route Internet traffic, using "from" and "to" addresses written as colon-hexa
LESSON 5/ CH. 4 STUDY TOPICS
...
Rightsizing: Scalability
ability of site to increase in size as demand warrants
Annoying website features
-slow loading pages
-content that is out of date
-links that don't work
-pop-up ads
-requiring to register and log in before viewing content or ordering
factors of successful e-commerce site design
-Functionality
-informational
-Ease of use-
-Redundant Navigation
-Ease of Purchase
-Multi-Browser Functionality
-Simple Graphics
-Legible Text
SDLC (Systems Development Life Cycle)
Web Site Systems Development Life Cycle. A process for planning, creating, testing, and deploying information systems, including hardware and software.
Systems analysis/planning
Systems design
Building the system
Testing
Implementation service delivery
SDLC Steps
1. Systems Analysis/Planning
2. Systems Design
3. Building the System
4. Testing
5. Implementation Service Delivery
Outsourcing
hiring vendors to provide services involved in building site
outsourcing challenges
- Language, Time Zones, Traditions, Faith(s)
- Contract length:
1. Difficulties in getting out of a contract
2. Problems in foreseeing future needs
3. Problems in reforming an internal IT department after the contract is finished
Competitive edge/Knowledg
Outsourcing Benefits
- Increased quality and efficiency
- Reduced operating expenses
- Outsourcing non-core processes
- Reduced exposure to risk
- Economies of scale, expertise, and best practices
- Access to advanced technologies
- Increased flexibility
- Avoid costly outlay
Outsourcing Types
Onshore, Nearshore, Offshore
Onshore Outsourcing
engaging another company within same country for services
Nearshore Outsourcing
contracting an outsourcing arrangement with a company in a nearby country
Offshore Outsourcing
using organizations from developing countries to write code and develop systems
Volusion.com
create your online store; selling online
E commerce "software Suites" (this is basically same thing as discussed with the gold rush model in lesson2/ch.2)
...
E-commerce Merchant Server Software
Provides basic functionality for sales
-Online catalog
- List of products available on Web site
-Shopping cart
Allows shoppers to set aside, review, edit selections, and then make purchase
-Credit card processing
- Typically works in conjunction with shop
LESSON 3: ONLINE TRAVEL DAY TOPICS
...