Words such as "nevertheless," "however," "but," and "therefore
are useful for making transitions
when selecting typefaces for a business document
avoid using more than two typefaces on a page
in part, media richness refers to
a medium's ability to facilitate feedback
For persuasive messages, the best approach is to
Emphasize how your audience will benefit
a euphemism is a word or phrase that is
a milder term for one with negative connotations
If you face a skeptical audience, try to
introduce your conclusions and recommendations gradually
the main tasks in completing a business message consist of all except
forecasting
the richest communication medium is
a face-to-face conversation
for effective document design
balance the space devoted to text, artwork, and white space
the three primary steps involved in preparing a business message are
planning, writing, and completing
When making a request, you should
assume the reader will comply with your request
Routine, positive messages should do all of the following except
use indirect approach
When writing a claim letter, the best way to begin is by
providing straight forward statement of the problem
when making a routine request, you begin with
a clear statement of the main idea or request
when using the direct approach to deliver bad news, you
must still work to end with a positive statement
In the reason section of a bad-news message, you should
present enough details for the audience to understand your reasons
Instead of beginning your negative message with a blunt announcement of the news, you can use
a buffer
when it comes to persuasive messages, the direct approach
is often preferable when you know your audience is likely to agree with you
in marketing and sales messages, the best way to handle potential objections is to
identify them up front and try to address as many as you can
AIDA stands for
Attention, Interest, Desire, Action