red, yellow, blue
Primary Colors
orange, green, violet
Secondary Colors
yellow-orange, red-orange, red-violet, blue-violet, blue-green, yellow-green
Tertiary Colors
colors opposite each other on the color wheel
Complimentary Colors
red-violet, red, red-orange, orange, yellow-orange, yellow
Warm Colors
violet, blue-violet, blue, blue-green, green, yellow-green
Cool Colors
colors that are next to each other on the color wheel
Analogous Colors
using three colors that are equal distance apart on the color wheel, usually forming a triangle shape
Triadic Colors
a color and the two colors on each side of its complement
Split Complementary colors
a particular shade of a given color
Hue
The lightness or darkness of a color
Value
The brightness or dullness of a color, achieved by adding the color's compliment
Intensity/Saturation
having only one color, but may consist of different shades
Monochromatic
a palette of colors traditionally associated with the different seasons or deliveries
Seasonal Colors
Transition
Fall
Holiday
Resort/pre-spring
Spring
Summer
Seasonal Deliveries
a small collection aimed at enticing the customer to get excited about fall
Transition
(in stores by September) fabrics are textural and heavy to suit the weather
Fall
(in stores by November) a smaller capsule collection, fabrics are usually dressy and aimed at the special occasion, such as velvets, lace, and satins
Holiday
knits are also important in this season and use special yarns such as Angora, chenille, and cashmere
Gift-giving
(in stores by December/January) a tease for the spring collection with swimsuits and spring clothing are often introduced for those who are taking a vacation to a warmer climate
Resort/Pre-Spring
(in stores by February) a larger collection that may have several deliveries, emphasis on layering for ease of adjustment to changing temperatures, silhouettes are transitional with fabrics of cottons, silk knits, and generally lighter fabrics and colors
Spring
(in stores by April/May) bright colors, fabrics, and prints and silhouettes are generally more casual and relaxed, and less layered
Summer
brown, olive green, pumpkin, cranberry, ocher yellow, dark khaki, charcoal grey, taupe, black, chocolate brown, deep rich colors
Transition/Fall Colors
metallics such a silver, gold, and bronze; champagne, ivory, black, jewel tones such as sapphire blue, ruby red, emerald green
Holiday Colors
Soft pastels, white, navy blue, cherry red, bright green, tan
Resort/Pre-Spring Colors
bright colors such as yellow, Kelly green, indigo, purple, navy, light khaki
Spring Colors
white, bright saturated colors
Summer Colors
the subdivisions created by seams and other design details such as pleats, tucks, and opening
Line
the outline of the garment minus the detail
Shape/Silhouette
fundamental consideration in the research and design process, the first element that consumers respond to, often while selecting or rejecting the garment, reflects seasons and moods
Color
The feel, appearance, or consistency of a surface, substance, or fabric.
Texture
A condition in which different elements are equal or in the correct proportions, however, one element of design will dominate while others play a supporting role
Balance
gives a focal point within one garment or within a collection
Emphasis
how the body is divided up either through lines or with blocks of color or fabric
Proportion
all elements of a design work together to produce a successful collection
Unity
fabric, color, silhouette, choose one as a statement while the others play a supportive role
Harmony