The art of public speaking chapter 10

what are the four objectives of a speech introduction

get the attention of the audience, reveal the topic, establish credibility and goodwill, preview the body of the speech

what are the 7 methods you can use in the introduction to get the attention and interest of the audience

relate to the audience, state the importance, startle the audience, arouse the curiosity, question, begin with a question, tell a story

why is it important to establish your credibility at the beginning of your speech

to gain the full attention of the audience

what is a preview statement

a statement in the introduction of a speech that identifies the main points to be discussed in the body

why should you nearly always include a preview statement in the introduction

to help the audience listen and pay attention.

what are the 6 tips for your introduction

keep it brief, recognize introduction materials when researching, determine main points before introduction, work out intro in detail, don't start talking too soon

what are the major functions of a speech conclusion

announce ending to audience, reinforce central idea

what are two ways you can signal the end of your speech

crescendo, dissolve

what are four ways to reinforce the central idea when concluding your speech

summarize, quote, dramatic statement, refer to introduction

what are the four tips for your conclusion

notice concluding materials when researching, end with a bang, keep it short, work it out in detail

rhetorical question

a question that the audience answers mentally rather than out loud

credibility

the audience's perception of whether a speaker is qualified to speak on a given topic

goodwill

the audience's perception of whether the speaker has the best interests of the audience in mind

preview statement

A statement in the introduction of a speech that identifies the main points to be discussed in the body

crescendo ending

a conclusion in which the speech builds to a zenith of power and intensity

dissolve ending

a conclusion that generates emotional appeal by fading step by step to a dramatic final statement