special events

promotional activities held to build consumer traffic, sell goods, and enhance the company's image

fashion shows

theatrical presentations of apparel, accessories, and other fashion products on live models to audiences

production fashion show

the most elaborate and expensive type of fashion show, with entertainment, backdrops, and lighting effects

choreography

the planned arrangement of movement, such as specific dance steps or gestured moves in a fashion show

formal runway show

a typical fashion show presentation with models parading on a runway in a certain order of appearance

commentary

a spoken explanation of what is going on in a fashion show, especially pointing out specific features of each outfit being modeled

informal fashion show

a casual presentation of garments and accessories without a runway or commentary

tearoom modeling

presenting fashions informally by walking from table to table in a restaurant to show and tell about what is being worn

fashion show coordinator

the person in charge of an entire fashion show presentation

guaranteed audience

a fashion show audience that is established before the show is organized and will attend regardless of the show

created audience

a fashion show audience that is established as a result of publicity and advertising after the show is planned

ideal chart

a fashion show planning device that names all the merchandise categories to be presented and the number of garments to be selected per category

merchandise pull

the removing of fashion show items from the sales floor to a show storage area

lineup

the order in which outfits will appear in a fashion show

fittings

before a fashion show, the trying on of merchandise by models to see how each garment looks and fits

runways

elevated fashion show walkways for models that project out from the stage usually into the audience seating area

pivots

turns made by models in fashion shows, most often at the halfway point and end of the runway

pasteup

a draft of a print advertisement

dressers

people who help fashion show models change and care for the clothes

starters

people who cue fashion show models onto the stage in the correct order and at the right time, guided by the lineup and commentary script