English - Propaganda Techniques

Name-calling:

giving someone or something a bad name to convince people to avoid the person or thing.

Glad names:

stating positive things about the listeners so they agree with what they see and hear.

Testimonial:

using sponsorship or support of well-known personalities; people will do things because people they admire do them.

Transfer:

attempting to transfer to a person the good qualities belonging to another. People then associate these qualities with the new one.

Emotional words:

appealing to the listener's feeling and emotions.

Faulty cause and effect:

convince listeners if they do something, something else will happen.

Card stacking:

instead of presenting all the evidence, mentioning only the facts which back up one point of view.

Glittering generality:

using an idea so broad that no one can usually disagree with it.

Connotative language:

emotional or implied meanings of words.

Expert opinion:

statements by an expert in the field which have not been proven true or false.

Scientific evidence:

information proving a point that had been tested by experimentation.