Name-calling:
giving someone or something a bad name to convince people to avoid the person or thing.
Glad names:
stating positive things about the listeners so they agree with what they see and hear.
Testimonial:
using sponsorship or support of well-known personalities; people will do things because people they admire do them.
Transfer:
attempting to transfer to a person the good qualities belonging to another. People then associate these qualities with the new one.
Emotional words:
appealing to the listener's feeling and emotions.
Faulty cause and effect:
convince listeners if they do something, something else will happen.
Card stacking:
instead of presenting all the evidence, mentioning only the facts which back up one point of view.
Glittering generality:
using an idea so broad that no one can usually disagree with it.
Connotative language:
emotional or implied meanings of words.
Expert opinion:
statements by an expert in the field which have not been proven true or false.
Scientific evidence:
information proving a point that had been tested by experimentation.