Color
Creates a flow of visual design
Color scheme
The selection of colors for use in design
Complementary colors
Colors across from each other on the color wheel
Hue
Name given to a color
Saturation
The amount of hue used in a color
Brightness
How light or dark color appear
Lines
Given directions in designs
Vertical Lines
Carries eye up and down
Diagonal Lines
Adds interest to a design
Horizontal Lines
Carries eyes left to right.
Curved Lines
Give a soft, relaxed feel to the design.
Shape
The form of an object
Texture
Combination of dots, lines and colors.
Proportion
A size relation between components of a design
Balance
How elements of a design are arranged.
symmetrical Balance
How things are split in a design.
Asymmetrical balance
An unbalanced design
Rhythm
Making movement in a design
emphasis
The interest point in a design
Unity/harmony
When all of the elements/parts of a design belong together.
Digital graphics
Contains bitmap and vector graphics.
Bitmap
Uses pixels that are arranged in a grid.
vector
Uses mathematical formulas to define lines, points, curve, and other attributes.
Resolution
Describes how clear bitmap is.
color modes
Black & White, Grayscale, True Color, RGB, CMYK
color depth
The number of colors a graphic can show.
color profile
Pre-determined subset of specific colors assigned to an image.
color gamut
Range of colors that is defined by the profile.
color libraries
Standardized colors for communicating color information.
Dithring
The process in which pixels that have colors not available with the design get replaced.
Black& White
ONLY uses black and white.
Grayscale
uses black, white, and all of the grays
True Color
all possible color combinations.
RGB
Used for viewing on a screen
CMYK
Used for Printing.
Low Resolution
Small file size, looks blurry
High Resolution
Larger file size, very clear.