What is meant by a product's contribution margin ratio?How is this ratio useful in planning business operations?
Contribution margin ratio is the percentage of sales, shows how the contribution margin will be affected by a change in total sales. ---Can be used in cost-profit calculations. Used in target profit and break even analysis and can be used to quickly estim
Often the most direct business decision is an incremental analysis. What is meant by an incremental analysis?
Focuses on the changes in revenues and costs that will result from a particular action.
**In all respects, Company A and Company B are identical except that Company A's costs are mostly variable, whereas Company B's costs are mostly fixed. When sales increase, which company will tend to realize the greatest increase in profits? Explain.
Company B will realize the greatest increase in profits because they have higher fixed costs and lower variable costs, therefore will have a higher contribution margin.
What is meant by the term operating leverage?
A measure, at a given level of sales of how percentage change in sales volume will affect profits. Computed by dividing the contribution margin at the level of sales by the NOI at that level of sales.
Break even point
the level of sales at which profits are zero
margin of safety
The excess of budgeted or actual sales dollars over the break even volume of sales dollars. The amount by which sales can drop before losses are incurred.
Sales mix
The relative proportions in which a company's products are sold. The idea to achieve the combination or mix that will yield the greatest profits
**Explain how the shift in the sales mix could result in both a higher break even point and a lower net income
Could result if the sales mix shifted from high contribution margin products to low contribution margin products. Would cause the average contribution margin ratio in the company to decline, resulting in a less total contribution margin.
contribution margin ratio
A ratio computed by dividing contribution margin by dollar sales
degree of operating leverage
a measure, at a given level of sales of how a percentage change in sales will affect profits. The degree of operating leverage is computed by dividing contribution margin by net operating incme
margin of safety
the excess of budgeted or actual dollar sales over the break-even dollar sales
operating leverage
a measure of how sensitive net operating income is to a given percentage change in dollar sales
Sales mix
The relative proportions in which a company's products are sold. Sales mix is computed by expressing the sales of each product as a percentage of total sales
target profit analysis
estimating what sales volume is needed to achieve a specific target profit
variable expense ratio
a ratio computed by dividing variable expenses by dollar sales