Accessibility
The design of products, devices, services, or environments taking into consideration the ability for all users to access, including people who experience disabilities or those who are limited by older or slower technology.
Advertising agencies
Teams of creatives hired by clients to build marketing campaigns
Alternative text (alt text)
Text that helps translate something visual such as an image or graph, in a description that can be ready by screen readers.
apprenticiship
Provides on the job training to help people develop real skills
Assets
Everything from the text and images to the design specifications, like font style, color, size, and spacing
Assistive Technology
Any products, equipment, or systems that enhance learning, working, and daily living for people with disabilities
Bias
Favoring or having prejudice against something based on limited information.
Brand identity
The visual appearance and voice of a company
Call to Action (CTA)
A visual prompt that tells the user to take action, like to click a button
color modification
Features that increase the contrast of colors on a screen, like high contrast mode or dark mode
define
The phase of design thinking that involves leveraging the insights gained during the empathize phase to identify the problem you'll solve with your design
Design agency
A one stop shop for the look of brands products and services
Design thinking
The UX design framework that focuses on the user throughout all five phases: empathize, define, Ideate, prototype, and test
Digital Literacy
A users level of ability related to using digital information and technologies
Empathize
The phase of design thinking that involves getting to know your user through research
equality
providing the same amount of opportunity and support
Equity Focused Design
Designing for groups that have been historically underrepresented or ignored when building products
framework
Creates the basic structure that focuses and supports the problem you're trying to solve
Freelancers
Designers who work for themselves and market their services to businesses to find customers
Generalist
A UX designer with a broad number of responsibilities
Graphic designers
Create visuals that tell a story or message
Ideate
The phase of design thinking that involves brainstorming all potential solutions to the users problem
Ideation
The process of generating a broad set of ideas on a given topic with no attempt to judge or evaluate them.
Inclusive design
Making design choices that take into account personal identifiers like ability, race, economic status, language, age, and gender.
Information architecture
The framework of a website or how it's organized categorized and structured
Insight
An observation that helps you understand the user or their needs from a new perspective
Interaction designers
Focus on designing the experience of a product and how it functions
Iterate
Revise the original design to create a new and improved version
Iteration
Doing something again, by building on previous versions and making tweaks
Motion designers
Think about what it feels like for a user to move through a product
Platform
The medium that users experience your product on
Product
A good, service, or feature
Production Designers
Make sure first and final designs match in the finished project materials and that the assets are ready to be handed off to engineering team
prototype
An early model of a product that demonstrates functionality
Responsive web design
A design approach that allows a website to change automatically depending on the size of the device
Screen reader
Software that reads aloud any on screen text, interactive elements, or alternative text
Speech to text
Software that allows users to compose text by speaking into their device
Specialist
A designer who dives deep into one particular type of user experience, like interaction design, visual design, or motion design.
Startup
A new business that wants to develop a unique product or service and bring it to market
Switch device
An assistive technology device that replaces the need to use a computer keyboard or a mouse
Test
The phase of design thinking that involves facilitating and observing user tests with your design prototypes
T-shaped designer
A designer who specializes in one kind of user experience (e.g., interaction, visual, motion) and has a breadth of knowledge in other areas
Universal design
The process of creating one product for users with the widest range of situations
User
Any person who uses a product
user-centered design
Puts the user front-and-center
User Experience
How a person, the user, feels about interacting with, or experiencing, a product
UX engineers
Translate the design's intent into a functioning experience
UX program mangers
Ensure clear and timely communication so that the process of building a useful product moves smoothly from start to finish
UX research
Understand users and learn about their backgrounds, demographics, motivations, pain points, emotions, and life goals
UX researchers
A type of researcher that conducts studies or interviews to learn about the users of a product and how people use a product
UX writers
Create the language that appears throughout a digital product, like websites or mobile apps
Visual designers
Focus on how the product or technology looks
Voice control
allows users to navigate and interact with the buttons and screens on their devices using only their voice.
Wireframe
An outline or a sketch of a product or a screen