Rhetoric
the art of persuasion, in speaking or writing
Argument
a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong
Speaker
The person delivering the message or argument
Audience
The person/people to whom an appeal is made in an argument
Subject
The controversy, event, etc. about which an argument is being made
Context
The rhetorical art of seizing the occasion
Bias
An inclination of temperament or outlook
Appeals
Ways in which a rhetorician tailors an argument to his or her specific audience
Concession
To acknowledge the premise or evidence of an opposing viewpoint before refuting it
Rebuttal
To put forward one's opinion, evaluation or suggestion
Counterclaim
A claim made to rebut a previous claim
Logical fallacy
Arguments which have some inherent fault in logic
Deduction
Applying a general principle to a particular matter
Induction
Argument by example
Authors purpose
The reason an author writes about a specific target, creates a specific argument, and/or targets a specific audience
Claim
Fact/research/knowledge based ideas which are stated in support of an assertion or them
Assertion
Main idea or theme of an argument
Syntax
The way in which linguistic elements (such as words) are put together to form constituents (such as phrases or clauses
Diction
Word choice
Structure
The way in which information is organized within a piece or writing or argumentation
Tone
A quality, feeling, or attitude expressed by the words a speaker or writer uses
Repitition
Repetition is a literary device that repeats the same words or phrases a few times to make an idea clearer
Comparison
Pointing out the similarities between two things or ideas which often don't appear to be similar at first glance
Juxtaposition
Encourages the reader to see contrasts between ideas, claims, events, etc. to highlight certain characteristics of a subject or to challenge the typical perspective on a subject