ECON TEST 3 Price theory

Market

- may be an organized exchange
- refers to a set of sellers and buyers whose actions affect a commoditys price
- is that area in which buyers and sellers compete to affect a product price

A competitive firm is a price

taker

Characteristics of a perfectly competitive market

a large number of small firms

Characteristics of perfect competition

- profits are low in the long run
- consumers pay little attention to brand names
- firms pay no attention to their competitors output levels

Perfect Competition is the term used to describe

an industry in which numerous firms produce identical products

Closest to the economists definition of perfect competition

the fishing industry

Result that perfect competitive firms produce at the lowest per-unit cost is derived for the assumptions of

free entry and exit

A firm facing a horizontal demand curve

- cannot affect the price it receives for its output
- always produces at an output at which P=MR
= faces perfectly elastic demand for its product

Which decision cannot be taken by a firm in a perfectly competitive market?

market price of the product

The demand curve for a perfectly competitive firm is

perfectly elastic

There is only one price for a product in a

perfectly competitive market

A firm in a perfectly competitive market can sell as much as it wants at

market price

A perfectly competitive firms short run equilibrium level of output equals

P=MR=MC

A firms earns a profit of exactly zero at its optimal output level only if

P=AC

If a competitive firms short run AVC curve lies above the price of the product, we can conclude that the firm

is incurring losses

A firm can stay in business while taking a loss in the short run as long as it covers its

variable costs

a firm will shut down in the short run if

TC-TR > TFC

The short run supply curve of the perfect competitive firm is the firms

MC curve above the minimum point on the AVC curve

The quantity which a firm will supply in the short run (its short run supply curve)

can be read from the firms marginal cost curve above AVC

a perfectly competitive firm should continue to expand output until

marginal revenue = marginal cost

The short run for the industry is defined as a period

- too brief for new firms to enter the industry
- too brief for old firms to leave the industry
- in which the number of firms in the industry is fixed

When a firm leaves a perfectly competitive industry

- the individual demand curves facing remaining firms shirt toward the point of minimum AC in the long run

a firm in a perfectly competitive industry

may choose a different output in the long run than in the short run

We expect the demand curve in the perfectly competitive industry to be

negatively slopes

Perfectly competitive firms always earn zero economic profit in the long run equilibrium because

firms enter whenever their economic profit is positive and exit when its negative, so in long-run equilibrium economic profit must always be zero

Long-run AC of the perfectly competitive firm includes

- cost of raw materials per unit of output
- opportunity cost of labor per unit of output
- opportunity cost of capital per unit of output

The entry of firms into a perfectly competitive industry causes the supply curve to

move toward the right

an increase in market demand will cause an increase in industry output in the long run because

new firms enter the industry

The long run supply curve of an industry equals the industrys

long-run average cost curve

Firms will continue to enter a perfectly competitive industry until

economic profit will be reduced to zero

the entry of new firms into an industry will very likely

- shift the industry supply curve to the right
- cause the market price to fall
- reduce the profits of existing firms in the industry

In long-run equilibrium, the perfectly competitive firm produces

- where P=MC=ATC
- at the lowest point on its long run average cost curve
- where its long-run average cost curve is tangent to its horizontal demand curve

Pure Monopoly is defined as

one-firm industry

The U.S. Government

intervenes to prevent the monopolization of some markets and actively encourages the monopolization of others

Which of the following can serve as an entry barrier?

- legal restrictions
- patents
- control of scarce resources or inputs

The south african diamond production monopoly is an example of monopoly through

- control of scarce resources

A natural monopoly is defined as an industry in which one firm

can produce the entire industry output at a lower average cost than a larger number of firms could

A market structure in which only one firm has survived because of its economies of scale is called a

natural monopoly

The marginal revenue curve for a monopolist

is always below its demand curve if the demand curve is downward sloping

A monopolists AVC is tangent to his demand curve. The monopolist is

earning zero economic profit

A monopolist maximizes profits by producing where which of the following occur?

MC=MR

Key assumption of a perfectly competitive market

each seller has a very small share of the market

Total Revenue is equal to

price times quantity

a firm maximizes profit by operating at the level of output where

MR equals MC

If current output is less than the profit-maximizing output, then the next unit produced

will increase revenue more than it increases cost

At the profit-maximizing level of output, marginal profit is

zero

The demand curve facing a perfectly competitive firm is

the same as its average curve and its marginal revenue curve

Because of the relationship between a perfectly competitive firms demand curve and its marginal revenue curve, the profit maximization condition for the firm can be written as

P=MR

The amount of output that a firm decides to sell has no effect not he market price in a competitive industry because

the firms output is a small fraction of the entire industrys output

If a graph of a perfectly competitive firm shows that the MR=MC point occurs where MR is above AVC but below ATC

the firm is earning negative profit, but will continue to produce where MR=Mc in the short run

What is true about a Monopoly

- monopoly demand curve is downward sloping
- monopoly is the sole producer in the market
- monopoly price is determined from the demand curve

Compared to the equilibrium price and quantity sold in a competitive market, a monopolist will charge a

higher price and sell a smaller quantity

For a monopolist, at every output level, average revenue is equal to

price

If a monopolist sets her output such that marginal revenue, marginal cost and average total cost are equal, economic profit must be

positive

A monopolist has equated marginal revenue to zero. The firm has

maximized total revenue

marginal revenue, graphically, is

the slop of the total revenue curve at a given point

At the profit maximization level of output, what is true of the total revenue (TR) and total cost (TC) curves?

They must have the same slope

If current output is less than the profit maximizing output, what must be true?

marginal revenue is greater than marginal cost

The demand curve facing a perfectly competitive firms marginal revenue curve is

the same as its average curve and its marginal revenue curve