Sales growth
Make as many sales as possible
Survival
To maintain success in a start-up business going for at least the first year, when the economy is weak or when a new competitor enters the market
Profit maximisation
To make the most profit possible.
Financial security
To build sufficient reserves of cash for when the business is struggling.
Profit satisficing
To generate enough profit to keep the owners comfortable
personal satisfaction
a positive attitude based on meeting goals, being happy with yourself
Innovation
To think of and implement brand new ideas for products or processes into the business
independance
self-reliance and freedom from outside control
Corporate Social Responsibility
a business's concern for society's welfare
challenge
Something difficult to accomplish