MIST 2090- Quiz 2

describes all costs incurred to operate a business model

Cost Structure Model

a group of customers with common needs, common behaviors, or other attributes

Customer Segment

the benefit or bundle of benefits that a company offers customers

Value Proposition

The most important assets required to make a business model work

Key Sources

The main point of developing a business model is to understand how to create and deliver business value to one or more customer segments.

True

Which of the following is/are a true statement about the business model canvas

-Customer groups represent a distinct segment if we give them if we give them a distinct offer or we serve through different channels
-The left side of the canvas is generally related to revenue generation, while the right side of the canvas is generally

Which of the following is NOT an example of an organization maintaining a customer relationship

Delta Airlines paying Rolls-Royce a fee for servicing Delta's engines

A business model canvas CANNOT be used to do which of the following

Identify the sequence of primary and support activities within the organization used to generate value for the customer and margin to the organization

Which of the following is NOT one of the phases of the SDLC?

Position the organization to generate value

Giellette Razors

Bait and Hook

Ebay

Two sided market

Spotify

Freemium

According to the article "Optimizing Your Digital Business Model," LexisNexis succeeded by emphasizing which component(s) of a digital business model

Content, Experience, and Platform - All three

According to the article "Optimizing Your Digital Business Model," USAA succeeded by emphasizing which component(s) of a digital business model?

Experience

On the Business Canvas Model, the component that describes the case a company generates from each customer segment is the Revenue Stream component.

False