CE Exam 2

Product

Product Line

Product Mix

Width

Depth

Product Life Cycle

Introduction

Growth

Maturity

Decline

Skimming

Penetration

Weber's

Brand Equity

Unique Selling Proposition

Attitude

Fundamental Attribution Error

the tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition

Self-serving bias

Promotion

PR

Ads

Personal selling

Direct Marketing

Integrated Marketing Communications

Pulsing

Flighting

Coaching

Counseling