How does being part of a brand community affect your relationship with the brand?
Human interaction helps us remember brand information because the information is connected to people and is more rewarding than reading information
What does branding stimulate in brain activity?
Reward and Memory
What to brands create when burned into our minds?
Habitual Behavior
What is the biggest payoff from branding?
Brand Loyalty
What does branding start with?
How employees think, act and feel
What is the goal for employees?
To live the brand
The better the branding, the better the ____
Recruits who will apply to, and join the organization
What does USP stand for?
Unique Selling Proposition
What is the idea behind a USP?
Its the factor(s) that makes your brand unique. It's the reason your product or service is different from and better than your competition
What is the primary focus of branding?
The whole user expereince
What is integrated into the larger customer experience?
Unique selling proposition
Brand managers connect together everything the customer experience into one seamless journey. What does this unify?
What happens offline with what happens online
What does brand positioning consist of?
Proposition and Personality
What people get for there money
Proposition
How the product or company should feel to people
Personality
What is an imaginary person who typifies a particular kind of customer?
Brand Persona
What is the essence of branding?
To create desire
What is the purpose of publicity?
To make the spectator marginally dissatisfied with his/her present way of life
Without branding, what would be not know?
What level of quality to expect
What is one of the main psychological benefits of branding?
It is to reduce anxiety about making a bad buying decision
What is a downside of branding?
Brands manipulate employees into serving shareholders interests, not their own