introduction
The beginning of a speech, including an attention getter, a statement of the thesis and purpose, a reference to the speaker's credibility, and a preview of the main points.
primacy effect
An audience is more likely to pay attention to and recall what speakers present at the beginning of a speech than what they present in the speech body
attention getter
The first element of an introduction, designed mainly to create interest in a speech
preview of main points
The final element of the introduction, in which the main points to be presented in the body of the speech are mentioned
recency effect
An audience is more likely to remember what speakers present at the end of a speech than what they present in the speech body
conclusion
The end of a speech, in which the speaker reviews the main points, reinforces the purpose, and provides closure
review of main points
The portion of the conclusion of a speech in which the main points presented in the body of the speech are briefly mentioned again
memorable message
A sentence or group of sentences included in the conclusion of a speech, designed to make the speaker's thesis unforgettable