Persuasion
The process of creating, reinforcing, or changing people's beliefs or actions
Mental dialogue with the audience
The mental give-and-take between speaker and listener during a persuasive speech
Target audience
The portion of the whole audience that the speaker most wants to persuade
Question of fact
Question of value
A question about the worth, rightness, morality, and so forth of an idea or action
Question of policy
A question about whether a specific course of action should or should not be taken
Speech to gain passive agreement
Speech to gain immediate action
Need
Burden of proof
The obligation facing a persuasive speaker to prove that a change from current policy is necessary
Plan
Practicality
Problem-solution order
Problem-cause-solution order
Comparative advantages order
Monroe's motivated sequence