brainstorming
A method of generating ideas for
speech topics by free association of
words and ideas.
general purpose
The broad goal of a speech.
specific purpose
A single infinitive phrase that states
precisely what a speaker hopes to
accomplish in his or her speech.
central idea
A one-sentence statement that sums
up or encapsulates the major ideas of
a speech.
residual message
What a speaker wants the audience
to remember after it has forgotten
everything else in a speech.
topic
The subject of a speech