The Art of Public Speaking - Chapter 9

rhetorical question

a question that the audience answers mentally rather than out loud

credibility

the audience's perception of whether a speaker is qualified to speak on a given topic

goodwill

the audience's perception of whether the speaker has the best interests of the audience in mind

preview statement

a statement in the introduction of a speech that identifies the main points to be discussed in the body

crescendo ending

a conclusion in which the speech builds to a zenith of power and intensity

dissolve ending

a conclusion that generates emotional appeal by fading step by step to a dramatic final statement