The Art of Public Speaking DSST 2

Brainstorming

A method of generating ideas be free association of words and thoughts.

Specific Purpose

A single infinitive phrase that states precisely what a speaker hopes to accomplish in his speech.

General Purpose

The broad goal of a speech.

Central Idea

A one-sentence statement that sums up or encapsulates the major ideas of a speech.

Residual Message

What a speaker would like the audience to remember after it has forgotten everything else in a speech.

Topic

The subject of a speech.

Identification

A process in which speakers seek to create a bond with the audience by emphasizing common values, goals,
and experiences.

Stereo-typing

Creating an oversimplified image of a particular group of people, usually be assuming that all members of the group are alike.

Fixed-Alternative Questions

Questions that offer a fixed choice between two or more alternatives.

Open-Ended Questions

Questions that allow respondents to answer however they want.

Audience-Centeredness

Keeping the audience foremost in mind at every step of speech preparation and presentation.

Attitude

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

Demographic Audience Analysis

Audience analysis that focuses on demographic factors such as age, gender, religious orientation, group membership, and racial, ethnic, or cultural background.

Scale Questions

Questions that require responses at fixed intervals along a scale of answers.

Egocentrism

The tendency of people to be concerned above all with their own values, beliefs,

Situational Audience Analysis

Audience Analysis that focuses on situational factors such as the size of the audience, the physical setting of the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.

Search Engine

A search aid that indexes web pages and checks them for sites that match a researcher's request.

Atlas

A book of maps

Metasearch Engine

A search engine that sends a researcher's request to several search engines at the same time.

Special Encyclopedia

A comprehensive reference work devoted to a specific subject such as religion, art, law, science, music, etc.

Gazetteer

A geographical dictionary.

Search Aid

A program used in combination with a browser to find information to the World Wide Web.

Preliminary Bibliography

A list compiled early in the research process of works that look as if they might contain helpful information about a speech topic.

Research Interview

An interview conducted to gather information for a speech.

Reference Work

A work that synthesizes a large amount of related information for easy access by researchers.

Abstract

A summary of a magazine or journal article, written by someone other than the original author.

Uniform Resource Locator

A string of letters or numbers that identifies the location of a given web site on the internet.

Bookmark

A feature in a web browser that stores links to web sites so they can be easily revisited.

Biographical Aid

A reference work that provides information about people.

General Encyclopedia

A comprehensive reference work that provides information about all branches of human knowledge.

Virtual Library

A search engine that combines Internet technology with traditional library methods of cataloging and assessing
data.

Yearbook

A reference work published annually that contains information about the previous year.

Sponsoring Organization

An organization that, in the absence of a clearly identified author, is responsible for the content of a document on the World Wide Web.

Call Number

A number used in libraries to classify books and periodicals and to indicate where they can be found on the shelves.