MKTG 401 Final

cultural differences cause four kinds of problems in business negotiations

language
nonverbal behaviors
values
thinking and decision-making processes

language skills list

Americans on bottom (right before Australia)

variations greater when comparing

linguistic aspects of language and nonverbal behavior than verbal context of negotiations are considered

more equitable with buyers

Japanese

best negotiators with highest profits

Japanese

differences in values

objectivity
competitiveness and equality
time

thinking and d-ming western

sequential

thinking and dm easter

holistic

American business negotiation purpose

problem-solving activity

Japanese business negotiation purpose

time to develop a business relationship with the goal of long-term mutual benefit

four steps for negotiating

elect appropriate negotiating team
management of preliminaries (train, perp)
management of the process of negotiations
appropriate follow up procedures and practices

Four stages of negotiations

nontask sounding
task-related exchange of information
persuasion
concessions and agreements

biggest difference between American and Japanese

duration of the process

use "no" and interrupt more than Japanese

Koreans

most hesitant to give you info about themselves

Isrealties

most aggressive

French

Russians similar to

Japanese

most likely to touch

Brazil

IMC

intergrated marketing communications
advertising
sales promotion
PR
personal selling
direct selling
trade shows

green

Africa = disses
us = cool

most intereuptions

isreal

least aggressive

Japan

most silent period

Russia

highest percentages of promises and recommendations

Israel

highest command

Spain

interputs the least

US

different from other Asians

Korea

danger of assuming culture

Mexico not like other Latin American countries

ask few questions, provide a lot of info

Taiwan