3.02 Key Terms

Decision making

Choosing among alternatives.

Innovation

Something new, such as a new product, strategy, or process

Invention

To produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment.

Paradigm innovation

A type of innovation that involves a significant change in thinking .

Position innovation

A type of innovation that occurs when the purpose of a product is changed

Problem solving

Finding solutions to obstacles or problems.

Process innovation

A type of innovation that occurs when a business changes how something is done

Product innovation

A type of innovation that occurs when a business either creates or improves a product