Newspapers
[blank] were popular in colonial times
Harper's Monthly
Literary magazines such as [blank] appeared for the middle class
1906 Pure Food and Drug Act
First federal law to protect the health and welfare of the public by rohibiting the sale and transport of adulterated or mislabeled food, drinks and drugs.
1892 Ladies' Home Journal
First magazine to ban all medical advertising
Better Business bureau
internal organization launched by advertisers to protect the public from deceptive and fraudulent advertising
Product
A bundle of ingredients put together for sale as something useful to a consumer
Agency
An independent business composed of creative and business people who develop, prepare, and place advertising in advertising media for sellers looking to find customers
full service, mega agency, rolodex, in house
List the types of agencies
Creative, account services, marketing services, management, finance
list the makeup of an advertising agency
media commisions, fee arrangements, performance fee
list the forms of agency compensation
crossing boundaries, decline of the american premium, consolidation of groups, branding, interactive media
list the worldwide trends
for the masses
one advantage of newspapers
costs, printing plants, decline
disadvantages of newspapers
no single newspaper audience, must incorporate new designs, must be user friendly, target children young adults and teens, women prefer mags and books
findings of newspaper studies
Zoning
newspaper practice of offering advertisers partial coverage of a market
classified, display, co-op
categoreis of newspaper advertising
rebate
the amount owed to an advertiser by a medium when circulation falls below a guaranteed level
atlanta daily world, chicago daily defender, NY daily challenge
ethnic and foreign language press (black/hispanic press) examples
life magazine
the era of general interest
cost, rising subscription prices, ad banking, long closing dates
disadvantages of magazine advertising
magazine for everyone, credibility, long shelf life, reader involvement
advantages of magazine advertising
san diego
the city magazine that is the forerunner of the modern city magazine (1940)
space contract
number of pages an advertiser will use for the coming year
space order
commits to a particular issue, accompanied with production materials
cover date
date on a magazine that appears on the cover
on sale date
date on a magazine that is it the date it hits the newstands
closing date
date on a magazine when all the materials must be turned in
sales promotion
sales activities that supplement both personal selling and marketing; short term promotions, builds brand loyalty, creates an incentive for consumers to make an immediate purchasae
point of purchase
displays prepared by the manufacturer where the product is sold (type of sales promotion)
premium
an item, other than the product itself, given as an inducement to buy (type of sales promotion)
direct premium
given at the time of the purchase; consumer is rewarded immediately (type of sales promotion)
coupons
most popular type of sales promotion
sampling
free distribution of a product to a consumer (type of sales promotion)
event marketing/sponsorships
promotion sponsored in connection with a sporting event/concert (type of sales promotion)
sweepstakes and contests
chance vs. competition (type of sales promotion)
trade shows and exhibits
conventions (type of sales promotion)
simplicity
[blank] is the key to great advertising
potent strategy, strong selling idea, stands out, relevant
great advertising elements
headline, subheadline, amplification, proof
parts of an ad
factual , imaginative, emotional
approaches to copy
institutional
type of slogan created to establish prestige for a company
hard sell
type of slogan that is strongly competitive