product line
the proctor $ gamble company is a major producer of bar soaps. in fact proctor & gamble produces ivory, camay,lava, safeguard, zest, and coast bar soaps that all claim a variety of benefits. these products are part of proctor & gamble's ____ in bar soaps.
elaborate packaging
what would a firm most likely use to differentiate its product?
capital
bucyrus erie company manufactures and markets expensive industrial cranes. this long lasting equipment would be classified as a ____ good.
convenience good
entice-mint breath mints is a new brand of breath fresheners.the company realizes that product location is very important since consumers desire to buy this type of product with a minimum of effort. entice-mint mints represent a:
packaging
attracting attention, describing contents, explaining benefits and identifying the uses of a product are all functions of:
brand loyalty
the degree to which customers are satisfied and are committed to future purchases of a desired brand is called?
brand name
the use of the folger's _____ allows customers to easily identify this product from other coffee products.
dealer (private) brand
federated grocery stores operates a large chain of stores across several Midwestern states. while federated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Fede
promotion mix
Nightbrite Company's _______ relies heavily on advertising, personal selling, and a limited use of product sampling.
track customer purchases
which of the following is required to build meaningul relationships with customers?
public relations
the activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a prodgram of action and information to earn public understanding and acceptance is called:
word of mouth
_______ encourages people to tell other people about goods or services they have enjoyed.
distributors
the total systems approach to marketing emphasizes communication with which of the following groups?
word of mouth promotion
professor noble shared with her students the wonderful experience she had at a local Asian restaurant. She descibed the loaction in relation to campus and encouraged her students to give it a try. Becky's comments represent:
push
the UP department of travel and tourism promotes tourism in the U-P by sending travel agents and bus tour companies information about the U-P's many attractions. The hope is that by stimulating interest in tour and travel agents, they will in turen encour
75 percent
about____ of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries?
utility
______ is the value of want satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.
types of utility
marketing intermediaries include time, place, possession, information, and service. This is commonly provided by them is called?
place utility
E-gadgets is a chain of electronics stores that specializes in devices and gadgets incorporation cutting-edge technologies. The company has more that 170 stores located in large cities throughout the Southwest and Midwest. E-gadets has chosen the location
wholesale sales
Paper N' More sells a variety of office supplies to small businesses and local offices. The fact that it sells only to other firms and not consumers indicates that Paper n' More engages only in:
drop shipper
Comstock coal distributors does not mine coal itself. In fact, the firm does not even store or handle coal. instead comstock solicits orders for low sulfur coal from other firms. then purchases the required amount from suppliers and directs them to ship t
place
the most likely type of utility that's provided by concenience stores is:
magazines
______ would probably be distributed using an intensive strategy?
selective distribution
Delacroix shoes produces top quality high fashion shoes, designed for the person concerned about style. Delacroix gives only a few preferred reatilers in a given market area the right to market its product. Delacroix shoes uses:
telemarketing
______ is the sale of goods and services by telephone?
direct
companies who send salspeople to customer's homes or places or work are making use of ______ selling.
telemarketing
Sports Coasters sells good quality athletic wear by sending its customers a catalong nine times a year. The company has not retail stores, but offers a toll free order number that operates 24hrs a day, 365 days a year. Sports Coasters sells using a techni
franchise
Mcdonald's, KFC, Baskin-Robins, and AAMCO all make use of the _____ form of contractual distribution system
logistics
_____ involves planning, implementing, and controlling the physical flow of materials, final goods, aand related information from points of origin to points of consumption
intermodal
_____ shipping uses several different modes of transportation to complete a single long distance movement of freight.
production era
market eras refers to the time period from our country's first settlers through the early 1900's?
customer relationship management
firms that have adopted_____ seek to do more than simply sell a product: they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.
brand name
describes a word, letter, or group of words or letters that differentiate the goods and services of a seller from those of competitors
marketing research
term involved the analysis of markets to identify opportunities and challenges?
focus
a _____ group consists of a small group of pople who meet under the direction of a discussion leader to discuss opinions about an organization, its products, or other issues.
marketing research
Roosevelt Community College has experienced declining enrollment for the past three years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, Roosevelt Communi
environmental scanning
______ is the process of identifying factors that can affect marketing success?
consumer market
individuals that want goods and services for personal consumption and have the resources to buy them?
market segmentation
which of the following refers to the process of dividing the total market into several groups with similar characteristics?
demographic
a firm that uses _____ segmentation divides a market into groups based on age, income, or level of education
target marketing
Cool people Publications focuses their marketing efforts on reaching African-American teenage girls. The firm believes that they are positioned to profitably serve this group of consumers. Cool people utilizes the strategy of:
niche marketing
All-Star Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be p
FASB (Financial Accounting standards board)
the accounting profession follows generally accepted accounting principles as defined by____ ?
independent audit
stockholders of the Sasha Deal Company are concerned about irregularities in the firm's accounting system. One approach to identify problems in the records of the company would be to have a _____ performed
liquidity
_____ refers to how quickly an asset can be converted to cash
owners equity
the value of resources the firm owns minus the amount of money the firm owes to others= ______
liabilities
Keith will graduate from Southern State University this year. He has accumulated $18,000 in student loans during his four years at college. An accountant would classify the loans as:
revenues (cost of goods sold)
meg malloy is running an income statement on her quickbooks computer accounting program. Which of the following accounts will be used to calculate gross profit?
barter
kimberly trades some of her homegrown tomatoes to her neighbor, Ron for some green peppers fresh from Ron's garden. This type of trade represents an example of:
reduce the reserve requirement
to stimulate the economy during a recession, the Fed would?