chapter 6 of sports marketing

product mix

the products final form and its assorted features.

Product extensions

are items offered in addition to the product to make it more attractive to the target market

Product enhancements

features added to the basic product to satisfy additional needs and wants with a single product.


is the name, symbol, logo, word, or design that identifies a product or service company


is the legal protection of words and symbols used by a company.

Licensed brand

a well known name or a symbol established by one company sold for use by another company to promote its products.

Blue-chip athletes

are high prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership


a voluntary organization through which the nations colleges and universities govern their athletics.

Fringe benefits

are incentives received in addition to a base salary

Product life cycles

the for stages are introduction, growth, maturity, and decline