the products final form and its assorted features.
are items offered in addition to the product to make it more attractive to the target market
features added to the basic product to satisfy additional needs and wants with a single product.
is the name, symbol, logo, word, or design that identifies a product or service company
is the legal protection of words and symbols used by a company.
a well known name or a symbol established by one company sold for use by another company to promote its products.
are high prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership
a voluntary organization through which the nations colleges and universities govern their athletics.
are incentives received in addition to a base salary
Product life cycles
the for stages are introduction, growth, maturity, and decline