RFID
________ or "smart tag" technology helps companies locate a product's exact position within the supply chain.
BE ADVERTISED MORE HEAVILY TO BE NOTICED IN THE MARKETPLACE.
Brands in a market with many competitors and high advertising clutter must
BUYING BEHAVIOR
data in the customer database includes data about the recency, frequency, and monetary value of past purchases of a customer.
WAREHOUSE CLUBS
Which of the following is an off-price retailer that sells limited selections of brand name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees?
HORIZONTAL MARKETING SYSTEM.
When McDonald's offer its products inside of Walmart, it is using a(n)
DIRECT-RESPONSE TELEVISION ADVERTISING.
Neil Murphy sells his company's unique products on television programs. He also hosts a 30-minute show on XXX demonstrates and explains the advantages of the product. At the end of the show, a tall-free number is displayed on the screen that can be used by viewers to place their orders for the product. Which following forms of advertising is evident here?
BRAND PERSONIFICATION.
The advertisements which use the AFLAC duck or Tony the Tiger are using the message execution style of
DOWNSTREAM PARTNERS
Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers
VOLUNTARY CHAINS.
Independent Grocers Alliance, Do-It Best, Western Auto, and True Value are examples of
MANUFACTURER-SPONSERED WHOLESALER FRANCHISE SYSTEM.
Fire Up makes fireproof clothing material and licenses select stores around the world to use its materials to make finished products with the Fire Up logo. Which of the following types of franchising is evident here?
CLICK-AND-MORTAR COMPANY
Avo Cutlery has always relied upon selling its fine cutlery via supermarkets and its own chain of stores. But thanks to the dot-com boom, the company now also sells its cutlery via its Web site, AvoCutlery.com. Which of the following best describes Avo Cutlery?
REACH
You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. Which of the following aspects of media selection is represented by this information.
HIGH-LOW PRICING.
Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markups, but also holds frequent ales and price promotion in particular offering discounts to customers who use a Macy's credit card. Macy's uses
AUDIENCE QUALITY
When a media planner determines whether an advertisement for diapers should be placed in Parents magazine or Sports illustrated, the planner is evaluating the media vehicle's
SLICE OF LIFE
An ad for a new convection oven shows a busy professional women using the convection oven to cook dinner for her family. Which of the following message execution styles is illustrated in this example?
full-line forcing
Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line.
TO DRIVE SALES AND SERVICES
Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?
HORIZANTAL conflict
Managers at the Imperial Hotel Chicago complained that the chain's overall image was hurt because Imperial Hotel Dallas was overcharging guests and providing poor service. The Imperil Hotel was experiencing
INFOMERCIAL
Which of the following terms refers to a 30-minute television advertising program that markets a single product?
SERVICES MIX.
A large retailer of home improvement and construction product offer "how-to" classes for do-it yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its
OFF-PRICE RETAILERS
have filled the ultra low-price, high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.
SUPERSTORE
Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?
C-to-C
Selleverything.com is a Web site that allows individuals to sell or auction products. Users can bid for items, which are then delivered to the highest bidder's address by Selleverything.com, which receives a small commission. Which of the following major online marketing domains is evident from this scenario?
SET AN ADVERTISING BUDGET
After demanding its advertising objectives, a company's next step is in developing an advertising program is to
DIRECT-MAIL MARKETING
Which of the following types of marketing involves marketers sending out letters, brochures, samples, and DVDs to consumer's address?
FULL-SERVICE RETAILER.
At Neiman Marcus, a first-class department store, customers shop for high-end products and they are assisted in every phase of the shopping process. Neiman Marcus is a
WHEEL-OF-RETAILING
new retailing forms often begin as low-margins, low-price, low-status operations to challenge established retailers. Such retailers then become successful, and eventually become like the conventional retailers they replaced.
PRODUCT PLACEMENT
Coca-Cola cups prominently featured on episodes of American Idol are an example of
MULTICHANNEL DISTRIBUTION SYSTEM
Atlas Imports and Exports sell products directly to consu
DISTINCTIVE appeals
In its advertisement, Timex promotes its affordable and study watches. Fossil emphasizes style anf fashion in its advertisements, and Rolex stresses luxury and status. These are all examples of
VERTICAL conflict.
When KFC came into conflict with its franchises over the brand's "Unthink KFC" repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced
SHOPPER MARKETING
involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.
Category Killers
Home Depot and XXXXX are examples of
POWER CENTERS
huge enclosed shopping centers consisting of a long strip of retail stores, including at least one large, freestanding anchor store line Walmart. Each store has its own entrance with parking directly in front for shoppers who wish to visit only one store.