Retailing
It consists of all activities involved in selling, renting and providing goods and services to ultimate consumers for personal, family or household use.
Merchandise line
It describes how many different types of products a store carries and in what assortment.
Depth of product line
The store carries a large assortment of each item Eg. A shoe store that offers running shoes, dress shoes, etc.
Specialty outlets
Stores that carry tremendous depth in one primary line of merchandise are single-line stores. Both limited- and single-line stores
Category killers
Specialty discount outlets focus on one type of product at very competitve prices. Eg. electronics (Best Buy), books (Barnes and Nobles)
Breadth of product line
It refers to the variety of different items a store carries, such as appliances and CDs.
Hypermarket
A form of scrambled merchandising, which consists of a large store based on a simple concept: offer "everything under one roof" eliminating the need to stop at more than one location.
Scrambled merchandising
It consists of offering several unrelated product lines in a single store. Eg. drugstore
Supercenter
A variation of the hypermarket, the ______, which combines a typical merchandise store with a full-size grocery store. Eg. Walmart, Target
Retail positioning matrix
It positions retail outlets on 2 dimensions: breadth of product line (the range of products sold through each outlet) and value added (includes elements such as location, product reliability, or prestige)
Retailing mix
It consists of the activities related to managing the store and the merchandise in the store. It includes retail pricing, store location, retail communication, and merchandise.
Central business district
It is the oldest retail setting, the community's downtown area. It was the major shopping area, but the suburban population has grown at the expense of the downtown shopping area.
Regional shopping centers
It consists of 50 to 150 stores that typically attract customers who live or work within a 5-to 10-mile range often contain 2 or 3 anchor stores (well-known national or regional stores like Sears)
Community shopping center
It consists of a retail location that typically has 1 primary store and often about 20 to 40 smaller outlets.
Strip mall
It consists of a cluster of stores to serve people who are within a 5-to 10-minute drive. Eg. Gas station, hardware, laundry, grocery, and pharmacy outlets are located here.
Power center
A huge shopping strip with multiple anchor stores. They are seen as having the convenient location found in many strip malls and the additional power of national stores. Eg. Best Buy, JCPenney
Wheel of retailing
It describes how new forms of retail outlets enter the market. They enter as low-status, low-margin stores. Eg. drive-in hamburger stand with no indoor seating and a limited menu then they add fixtures which increase price and status.