Marketing Essentials - Ch 36

personal financial statement

a summary of your current personal financial condition, also known as a snapshot of your finances

asset

anything of monetary value that you own, such as cash, checking and savings accounts

liability

a debt that you owe to others, such as credit card debt, school loans, car payments, or taxes

net worth

the difference between your assets and your liabilities

start-up costs

projections of how much money you will need for your first year of operation

income statement

a summary of income and expenses during a specific period such as a month, a quarter, or a year

gross sales

the total of all sales for any period of time

net income

the amount left after the total expenses are subtracted from gross profit

interest

the money paid for the use of money borrowed or invested

principal

the amount you borrowed to start your business

balance sheet

a summary of a business's assets, liabilities, and owner's equity

cash flow statement

a monthly plan that tracks when you anticipate that cash will come into the business and when you expect to pay out cash