institutional Promotion
Creates a favorable image for a business
Promotion
any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image.
Advertising
Paid form of nonpersonal presentation and promotion of ideas goods or servies by an identified sponsor
Product Promotion
Used by a busniess to convince protential customers to buy products from it instead of a competitor
Publicity
Special kind of public relations, that involves placing positive information about a business, its products or policies in the media
Preminums
Generally applied to low-cost items given away free to customers as a condition of purchase
Incentives
products earned and given through contests or as sweepstakes awards.
Sales Promotion
All marketing activites, other than personal selling advertising and publicity that are used to stimulate consumer purchasing and sales effectiveness
Promotional mix
the combination of different types of promotion
Public Relations
Refers to any activity designed to create goodwill toward business
News release
A prewritten story about a company that is sent to the various media
Direct Marketing
a meeting used to announce new product developments, officer changes, and company expansions
Press Kit
A folder of articles new releaseed and other company information given to various media