Executive Summary
A brief recounting of the key points contained in a business plan up to five pages in length, used to capture the reader's attention and create interest in the company. It also includes the mission statement of the organization, summarizes its competitive
Description of Business
Outlines a profile of the company (origin of the company, history of the product development, etc.) and the industry in which it operates.
Description of Products and Services
Differentiates the organization's products and services from those of its competitors.
Description of Management and Organizational Structure
Discusses the strengths of the management team (experience, achievements, etc.) and information about the work force and ownership, while discussing as well its organizational structure, showing how that structure will accomplish set goals
Sale and Marketing Plan
Plan explores the methods and activities that will be used to reach revenue goals. Specific sales programs (customer membership rewards, etc) and marketing plans
Financial Plan
Requirements and financing options along with projections of income, expenses, and cash flow (how much money is available and when) are central aspects of the financial plan.
Production Plan
This part of a business plan is included only if the company is involved in manufacturing products. It contains important dates for finances (when capital is needed and when revenue is expected), production (production schedules and delivery dates) and ma
Implementation Schedule
Important dates for finances (when capital is needed and when revenue is expected), marketing (when certain initiatives begin and end), and production (production schedules and delivery dates) are outlined in this section.
Contingency Plans
Final section of the business plan details problems and challenges that the organization may face along with contingency plans for overcoming obstacles that may arise in the future.
Final Notes on Business Plans
Basic elements, like a table of contents and a cover sheet, are always expected. An appendix may include charts or other documentation that supports the business plan.