Visual merchandising
all the physical elements used to project an image to customers.
Display
visual and artistic aspects of presenting a product to a target group.
Storefront
a store's sign, logo, marquee, banners, awnings, windows, and the exterior design, ambiance and landscaping.
Marquee
architectural canopy that extends over a store's entrance.
Store layout
ways that store uses floor space to facilitate and promote sales and serve customers.
Fixtures
main installations in a store; permanent or movable store furnishings that hold and display merchandise.
Point-of-purchase displays
consumer sales promotion devices; manufactured units that hold, display, or dispense products
Kiosks
interactive point-of-purchase displays.
Color wheel
a chart in which complementary colors (or their names) are arranged on opposite sides of a circle.
Complementary colors
found opposite each other on color wheel; used to create high contrast.
Adjacent colors
located next to each other on color wheel and share same undertones; analogous colors.
Triadic colors
three colors equally spaced on the color wheel.
Focal point
an area in the display that attracts attention first, above all else.
Proportion
relationship between and among objects in a display.
Formal balance
large items with large items; small with small; large on one side, large on the other.
Informal balance
several small items with one large one.
Direction
moving a viewer's attention from one part of the display to another.
Texture
smooth or rough; the look of the surfaces on display.
Motion
animation; use to accentuate, no overpower the merchandise.