brand
name, term, design, symbol, or combination that identifies a product or service and distinguishes it from its competitors.
brand name
also called a product brand, is a word, group of words, letters, numbers that represent a product or service.
trade name
corporate brand, identifies and promotes company or division of a particular corporation.
brand mark
unique symbol, coloring, lettering, or other design element.
Trade character
a specific type of brand mark with human form or characteristics.
trademark
a word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government.
national brands
also called producer brands, are owned & initiated by the manufacturers or by companies that provide a service.
private distributor brands
also called private brands, store brands, dealer brands, or private labels. are developed & owned by wholesalers and retailers.
generic brand
products with no company identity.
brand extension
branding strategy using existing brand name to promote a new or improved product/company
brand licensing
allow other organizations to use your company brand name or mark for a fee.
mixed brand
combination of national, private, and generic brands
co-branding
combine one or more brands to deliver a product or service
Package
the physical container or wrapping for a product.
mixed bundling
the practice of packaging different products and services together.
price bundling
selling two or more goods or serivce as a sinlge package for one price.
blisterpacks
packages with preformed plastic molds surrounding individual items arranged on a backing.
aseptic packaging
a food storage process that keeps food fresh without refrigeration for extended periods of time.
cause packaging
packaging that is used by companies to promote social and political causes.
label
An information tag, wrapper, seal, or imprinted message that is attached to a product or its package.
brand label
label giving the brand name, trademark, or logo.
descriptive label
a label that gives information about the product's use, construction, care, performance, and other features.
grade label
a label that states the quality of the product.