Purpose of Planning

to optimize the organization's future exchange relationships

What are the 4 phases of the strategic planning process

Assessment
Plan Development
Implementation
Evaluation

What are the parts of Strategic Planning Assessment?

Mission, Vision, and Values
Market Research
Internal SWOT
Financial position

What are the parts of Strategic Plan Development?

Usually an annual plan Revision
an Iterative process by top management led by the CEO
decisions about strategic responses and Programmatic Responses
specific Goals, Objectives, Measures and Timelines
prioritizes resource allocation

What are the parts of Strategic Plan Implementation?

Action Plan
Alignment of Systems
Departmental operational plans/business plans

What are the parts of Strategic Planning Evaluation?

Eval of performances against plan
identify variations in performance and determine cause
make adjustment to improve performance
learn from failures and successes

Marketing

integral to Strategic Planning and Business Plan Development

Marketing Addresses

Product (service)
Place
Price
Promotion

Marketing Product

determining customer needs and wants
purchasing behavior

Marketing - Place

where and in what settings services are provided

Marketing - Price

priced to be Financially Viable
Income must exceed cost of services (Cross subsidization )
best price when patient is willing to use Discretionary Income

Marketing - Promotion

Advertising
Sales Promotion
Personal Selling
Publicity