MKT 311 Exam1 CH1

Traditionally, marketing activities have been divided into product, price, place, and promotion. Select the 4 P's.

Maketing Mix

Marketers involved in value oriented marketing are constantly balancing

customer benefits with costs of their offerings

Which element of the marketing mix is most relevant to the activity "delivering value"?

Place

Marketing channel management is related to which one of the fours P's?

Place

Near the end of the model year, Move-Them-Out automobile dealership had an unusually high inventory level. The manager increased her advertising spending and gave extra incentives to its salespeople. Move-Them-Out operates as if it were in the __________

Sales- oriented

During the _______ era, manufacturers and retailers recognized they needed to give their costumers greater value than their competitors did

value-based marketing

Value driven firms constantly measure the_____ that costumers perceive, compared to the prices of their offerings

benefits

Which marketing activity is mostly served by the promotion element of the marketing mix?

communicating value

Brian is struggling with the choice of publishing his new book, as an ebook or a paperback. Brian is dressing what marketing aspect?

making product decisions.

In delivering value, marketing firms attempt the most desirable balance between:

providing benefits to costumers and keeping costs down

Marketing channel management is also known as:

supply chain management

Is communication by a marketer that informs, persuades, or reminds potential costumers about a product

promotion

Auction sites like eBay have increased opportunities for __________ marketing.

C2C