Retailing
includes all activities involved in selling renting and providing products and services to ultimate consumer for personal family or household use
form of ownership
distinguishes retail outlets based on whether individuals, corporate chains or contractual systems own the outlet
level of service
is used to describe the degree of service provided to the customer
merchandise line
describes how many different types of products a store carries and in what assortment
business-format franchises
mcdonald's, radio shack and subway
product-distribution franchises
ford dealership or a coca-cola distributor
depth of product line
means the store carries a large assortment of each item such as a shoe store that offfers running shoes, dress shoes and children's shoes
Breadth of prodcut line
refers to the variety of different items a store carries, such as appilances and cds
general merchandise stores
stores that carry a broad product line with limited deapth
scrambled merchndising
offering several unrelated product lines in a single store is common
hypermarket
large stores-offering everything under one roof (Europe)
intertype competition
the competition between very dissimilar types of retail outlets
telemarketing
involves using hte telephone to interact with and sell directly to consumers->viewed as a more efficient means of targeting consumers
retail positioning matrix
positions retial outlets on two dimensions:deadth of product line and value added
breadth of a product
the range of products sold through each outlet
value added
includes elements such as location(7 eleven) product reliability(holiday inn or mcidys) prestige(Saks brooks bros)
retailing mix
which includes activities related to managing the store and the merchandise in the store (retail pricing, store location, retail communication, merchandise
off-price retailing
involvling selling brand -name merchandise at lower than regular prices
central business district
the oldest retail setting, the community's downtown area
regional shoppping centers
consist of 50 to 150 stores that typically attract customers who live or work within a 5 010mile range
community shopping center
which typically has one primary store and often about 20 to 40 smaller outlets
strip mall
cluster of soters to serve people who are within a 5-10 minute drive
power center
a variation of a strip mall that is a huge shopping strip with mulitple anchor stores, Best Buy, jcpenny
category management
a popular approach to managing the assortement of merchandise today
wheel of retailing
describes how new forms of retail outlets enter the market
retail life cycle
the process of growth and decline that retail outlets like products experience is described
mulitchannel retailers
utlize and integrate a comination of traditional store formates and nonstore formates such as catalogs, television home shopping and online retailing
functional
refers to mix elements such as price ranges, store layouts and breadth and depth or merchandise lines
consumer marketing at retail
retailers are conducting reseach anaylyzing the data to identify shopper problems, transslating the dta into retailing mix actions executing shoper friendly in store programs and monitoring the performance of the merchandise