Marketing Research
involves the process and methods used to gather information, anaylze it, and report findings related to marketing goods and services
Marketing Research is most often used by companies to:
Cetermine consumers' atitudes and preference, test product features, determine market size and growth potential, learn about competitve products, determine buying cycles, understand how the company is perceived by the public
Marketing Information System
a set of procedures and methods that regularly generates, stores, anaylzes, and distrubutes information for use in making marketing and other business descision
Data that should be apart of a Marketing Information System include
customer profile data, company records, competitors records, government data, marketing research
Database Marketing or Customer Relationship Management
is a processof designing, creating, and managing customer lists
Database
is a collection of related information about a specific topic
Qualitative Research
focuses on smaller numbers of people usually fewer than 100 and tries to answer questions about why and how
Attitude Research aka Opinion Research
is designed to obtain information about how people feel about certain products, services, companies, or ideas.
Market Intelligence
is concerned with the size and location of a market, the competition and the segmentation within the market for a particular product or service.
Quantative Research
answers questions such as how many or how much gathers information on a large number of people.
Media Research
focuses on issues of media effiency selection, frequency, and ratings helps to find best way to advertise
Product Research
centerson evalutationg product design, package designm and consumer acceptance of new and existing products.