AR Marketing Unit 3 SocResp & Ethics GHS

Boycott

an organized effort to influence a company by refusing to purchase its products

Code of Ethics

a set of standards or rules that guide ethical behavior

Consumer Product Safety Commission

Federal agency responsible for overseeing the safety of consumer products

Consumerism

organized actions of consumers seeking to influence business practices; societal effort to protect consumer rights

Ethics

moral principles or values based on honesty and fairness that guide the behavior individuals and groups

Green marketing

environmental marketing; marketing activities designed to satisfy customer needs without negatively impacting the environment

Social responsibility

concern about the consequences of actions on others

Whistleblowing

speaking out to the media or the public on malpractice, misconduct, corruption, or mismanagement witnessed in an organization