________ persuades people to buy goods they had no thought of buying.
High-pressure selling
The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a pos
build long-term relationships with customers
The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.
sustainable marketing
It is most accurate to say that the recent Great Recession has resulted in ________
a decline in conspicuous spending
Large marketing companies can use patents and heavy promotion spending to ________.
Set up barriers for others wanting to enter the industry
What are deficient products?
products that have neither immediate appeal nor long-run benefits
Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers respond to this criticism by arguing that advertising adds ________.
value by providing information about product availability
Recently, a class-action lawsuit was brought against McDonald's, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of many fast food menu
harmful products
It is most accurate to say that within a company, ethics and social responsibility require a ________.
total corporate commitment
Environmentalists assert that the marketing system's goal should be to maximize ________.
life quality
The two major citizen action movements to keep businesses in line are ________.
environmentalism and consumerism
The ________ concept specifically focuses on future company needs, but not on future customer needs.
strategic planning