MKTG 345 - Chapter 13

Supply Chain

Includes all of the companies involved in all of the upstream and downstream flows of products, services, finances, and information, from initial suppliers (the point of origin) to the ultimate customer (the point of consumption)

Supply chain management

A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, ultimately giving supply chain managers "total visibility" of the supply chai

Supply chain integration

A systems approach where the overall performance of the chain is greater than the sum of its parts and occurs when multiple functional areas coordinate business processes so that they are seamlessly linked to one another

Integrated

Management practices that reflect a highly coordinated effort between supply chain firms or across business functions within the same or different firms are said to be ______

Internal

From an _____ perspective, the very best companies develop a managerial orientation toward demand-supply integration (DSI)

DSI

Under the _____ philosophy, those functional areas in the company charged with creating customer demand (such as marketing, sales, or research/development) communicate frequently and are synchronized with the parts of the business charged with fulfilling

Relationship integration

The ability of two or more companies to develop social connections that serve to guide their interactions when working together

Measurement integration

The performance assessment of the supply chain as a whole that also holds each individual firm or business unit accountable for meeting its own goals

Technology and planning integration

Refers to the creation and maintenance of information technology systems that connect managers across the firms in the supply chain; it requires information hardware and software systems that can exchange information when needed between customers, supplie

Material and service supplier integration

Requires firms to link seamlessly to those outsiders that provide goods and services to them so that they can streamline work processes and thereby provide smooth, high-quality customer experiences

Customer integration

A competency that enables firms to offer long-lasting, distinctive, value-added offerings to those customers who represent the greatest value to the firm or supply chain

External integration

These make up which integration: Relationship, measurement, technology and planning, material and service supplier, and customer

Customer relationship management

Allows companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain, this process includes customer segmentation by value and subsequent generation of customer loyalty

Customer service management

Presents a multi-company, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced

Demand mangement

Seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level and creating demand-related plans of action prior to actual customer purchasing behavior

Order fulfillment

A highly integrated process, often requiring persons from multiple companies and multiple functions to come together and coordinate to create customer satisfaction at a given place and time

Manufacturing flow management

Is concerned with ensuring that firms in the supply chain have the needed resources to manufacture with flexibility and to move products through a multistage production process

Supplier relationship management

Closely related to the manufacturing flow management process and contains several characteristics that parallel the customer relationship management process

Product development and commercialization

Includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms

Returns maangement

The process enables firms to manage volumes of returned product efficiently, while minimizing returns-related costs and maximizing the value of the returned assets to the firms in the supply chain

Orchestracting

Critical to the success of any supply chain is _____ that means by which products move physically through it

Logistical components of the supply chain

These make up what: supply management, inventory control, order processing, production, warehousing and materials handling, and transportation

Supply management

Plan strategies and develop specifications

Inventory control

Develops and maintains an adequate assortment of materials or products to meet a manufacturer's or a customer's demands

Order processing

Processes the requirements of the customer and sends the information into the supply chain via the logistics information system

Production

Build to stock, build to order, and postponement

Build to stock

A production method whereby products are made in advance of demand based on forecasts and are stored until customer orders arrive

Build to order

A production method whereby products are not made until an order is placed by the customer; products are made according to customer specifications

Postponement

A hybrid production method whereby basic units of a finished good are manufactured in advance of actual demand and held in strategic form or location until demand occurs, when final customization takes place

Transportation

Rail, air, water, moto, and pipelines

Logistics information system

Serves as the link connecting all of the operational components of the supply chain

Outsourcing

Is rapidly growing initiative in which a manufacturer or supplier turns over an entire logistical function

3PL

A firm that provides functional logistics services to other

4PL

A consulting-based organization that assesses another's entire logistical service needs and provides integrated solutions, often drawing on multiple 3PLs for actual service