Which of the following is most likely to be the first step of a marketing research process?
Define the research problem and establish research objectives.
Most likely, much of secondary research provided by foreign governments is suspect with respect to reliability because:
official statistics are sometimes too optimistic, reflecting national pride rather than practical reality.
Robert is a citizen of the United States and works there as a market researcher. Soon he will be conducting a marketing research in Japan for one of his clients situated in the United States who wants to expand its operations in Japan. Robert will most li
the accuracy levels of the foreign market research.
In the case of Japanese corporate culture, this constitutes a typical significant impediment to averting and responding to a crisis. Identify the issue in the discussion.
It is hard for those lower in the hierarchy to question their superiors.
n this research method usually a large number of respondents are asked to reply either verbally or in writing to structured questions using a specific response format or to select a response from a set of choices. Identify the research method in discussio
Quantitative
In this translation method, the questionnaire is translated from one language to another, and then a second party translates it back into the original, and the two original language versions are compared. Identify the method in discussion.
Back translation
_____ and _____ are the two methods of demand forecasting that are particularly suitable for international marketers.
Expert opinion; analogy
A lot of international consumers are unwilling or unable to respond to research surveys mainly due to the _____.
cultural differences
In an international arena, the greatest problem in sampling stems from
the lack of adequate demographic data and available lists from which to draw meaningful samples.
Samantha is carrying out a marketing research. Even after seeking all reasonable secondary data sources, research questions are still not adequately answered. In such a situation Samantha must collect _____.
primary data
Mike is conducting a marketing research. He has defined the research problem and has established research objectives so his next task is to
determine the sources of information to fulfill the research objectives.
In Japanese corporate culture, _____ refers to the public, face-saving truth.
tatemae
If you conduct a marketing research with the help of some information which is already collected for some other project then such a marketing research is known as _____.
secondary research
A _____ sample is used when detailed and accurate information for a sampling universe is not available.
convenience sample
Which of the following research techniques is most likely to be used for conducting a quantitative research?
Survey
A point of difference between consortia and joint ventures is that consortia
operate in a country or market in which none of the participants is currently active.
When two or more companies enter into a business relationship to cooperate out of mutual need and to share risk in achieving a common objective, they are most likely a(n) _____.
strategic international alliance
John is a part of the marketing team in his company. There is a conflict between the finance team and the marketing team of the company on the issue of market segmentation. While the finance team is arguing for a standardized approach toward market segmen
customization
When a company sells to a customer in another country, the company is into_____ exporting.
direct
Which of these aspects of international marketing is analyzed in the first phase of the international planning process?
company character
_____ requires no equity investment and thus has a low risk, low rate of return, and little control.
indirect exporting
During the imaging activity stage of building a strategic alliance, which of these relationship skills is most important?
creating intimacy
In the current scenario, a company that is attempting to reorganize for global competition is most likely to adopt a _____.
matrix form
When a company sells to a buyer (importer or distributor) in the home country who in turn exports the product, the company is into _____.
indirect
When two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena, they are in a _____.
joint venture
Dell Computer Corporation maintains no inventory and builds each computer to order. Dell is most likely following a policy of _____.
mass customization
Coffee a Day has recently decided on the mode of entry to a particular market. In which phase of the planning process is the coffee chain currently in?
developing the marketing plan
Which of these best describes the view towards market segmentation in the 1990s?
Global integration versus local responsiveness
At which stage of the international planning process would a marketing manager make decisions involving situation analysis, objectives and goals, budgets, and action programs?
developing the marketing plan
Which of the following modes of foreign market entry is the riskiest?
direct foreign investment
The perception of quality rests solely with the:
customer
If a country has reached an economic development level where there is a focus on manufacturing of both semidurable and nondurable consumer goods and goods demanded relate to equipment and supplies to support manufacturing, which stage of Rostow's five-sta
takeoff
Which of the following has become the primary channel for business-to-business promotion and selling in many foreign countries?
Trade shows
_____ provide(s) the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view competitors' products.
Trade shows
ISO 9000 involves the:
registration and certification of a manufacturer's quality system.
As part of the "green marketing" movement, the European Commission has passed legislation to control all kinds of packaging waste throughout the European Union. Two critical issues that affect product development are the control of the packaging component
consumer demand for environmentally friendly products
According to research, after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?
These services are almost always more profitable than the actual sale of the primary good itself.
Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
country-of-origin effect.
With respect to universal standards in the sales of international products, which of the following statements is most applicable?
There is a lack of universal standards.
Which of the following is considered to be one of the extraneous variables that affects the rate of diffusion of an object?
the method used to communicate the idea
Four kinds of barriers face consumer services marketers in the global marketplace. Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the foreign market itself
protectionism
Services are distinguished by all of the following unique characteristics EXCEPT:
repeatability.
According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between:
introduction of an idea or product and its widespread adoption.
Until the _____ and _____ agreements, there were few international rules of fair play governing trade in services.
GATT; NAFTA
Which are the two dimensions of quality?
market-perceived quality and performance quality
Robert wants to export goods manufactured by his company to a foreign market which is new to his company and for this he wants to select a middleman. He discusses this issue with some experienced exporters. Most likely, which of the following ways of sele
Personally talk to ultimate users of your product to find whom they consider to be the best distributors.
Which of the following represents a major trade-off when using home-country middlemen?
The limited control over the entire distribution process
_____ are frequently criticized for not representing the best interests of a manufacturer
Merchant middlemen
Which of the following techniques of motivating middlemen works best when cultural distances are great?
Communication
Agent middlemen
work on commission and arrange for sales in the foreign country.
A(n)_____ is the foundation of the Japanese distribution system
small retailer
In this distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers. Identify the distribution str
import-oriented
Activities in a distribution channel end with a _____.
final consumer
Which of the following has long been considered the most effective nontariff barrier to the Japanese market?
Distribution in Japan
_____ will most likely use the services provided by a home-country middleman.
Companies which want to sell abroad with minimum financial commitment
Samantha wants sell a small percentage of the goods produced by her company in a foreign market. She is looking for a middleman who can take responsibility for promotion of the goods, credit arrangements, physical handling, market research, provide inform
An export management company
Technically, e-commerce is considered to be a form of _____.
direct selling
All of the following is involved in a physical distribution system EXCEPT:
advertising and promotion of goods.
When a company's goods intended for one country are diverted through distributors to another country, where they compete with existing retail or wholesale organizations, it is known as _____.
parallel importing
Three automobile companies have created a single online site called Covisint (www.covisint.com) for purchasing automotive parts from suppliers, which is expected to save the companies millions of dollars. Which of the following is one of these three compa
ford motor company
The company that follows the approach of viewing prices as an active instrument:
sets prices to achieve targeted returns on profit.
The company that follows the approach of pricing as a static element:
places a low priority on foreign business.
Which of the following, because it encourages retailers to stock large assortments, often creates a favorable condition for parallel importing?
Exclusive distribution
Firms unfamiliar with overseas marketing and firms producing industrial goods orient their pricing solely on:
a cost basis.
_____ are the primary discriminatory tax that must be taken into account in reckoning with foreign competition.
Tariffs
A company can lower costs by shipping unassembled goods to an FTZ in an importing country through which of the following ways?
Ocean transportation rates are affected by weight and volume; unassembled goods may qualify for lower freight rates.
A _____, which restricts the amount a country will import, may be imposed on foreign goods benefiting from subsidies, whether in production, export, or transportation.
minimum access volume
When PepsiCo first began to market Pepsi Cola in Russia, it was asked to accept an equal amount of Russian vodka as payment in return for permission to sell Pepsi Cola. The formal name for this trading strategy is called:
countertrade.
What do barter houses do?
Specialize in trading goods acquired through barter arrangements
In general, the end goal of all _____ pricing activities is to reduce the impact of price competition or eliminate it.
administered
A _____ exists when various companies producing similar products or services work together to control markets for the types of goods and services they produce.
cartel
In U.S. domestic trade, the typical payment procedure for established customers is a(n):
open account.
With _____, the seller assumes all risk until the actual dollars are received.
dollar drafts
Which of the following obviously leave(s) sellers in a position where most of the problems of international commercial finance work to their disadvantage?
Open accounts
In _____, a company has an ongoing relationship with a bank that routinely buys its short-term accounts receivable at a discount.
factoring