non sequitur
making assertions based on irrelevant evidence, usually with a pretense of logic
absolute statement
making claims that can be disproved with a single exception
Red Herring
dodging the real issue by drawing attention to something controversial
False Analogy
offering comparisons(too simplified to be effective) as evidence
Hasty Generalization
making oversimplified or hastily drawn conclusions
post hoc ergo propter hoc
assuming that because A preceded B, A must have caused B
faulty dilemma
offering or suggesting there are only two alternatives to a problem
begging the question
assuming to be true what has yet to be proven/not addressing the question
ad hominem
attacking the man or person who advocates the ideas rather than the ideas themselves
Borrowed Authority
assuming that an expert in one field is an expert in another
Borrowed celebrity
presuming that readers will be impressed by citing endorsements by famous people