Communication
Mccroskey and Richmond (1996)
The process by which we stimulate meaning in the minds of others using both verbal and nonverbal messages.
-Intentional/goal driven
-Audience centered
Components of the Communication process:
1. Source
2. Encoding
3. Message
4. Channel
5. Receiver
6. Decoding
7. Feedback
8. Noise
Source
a place from which communication originates.
Encoding
the process that a source goes through when determining what message to send.
Message
the symbol that a person uses to create a particular meaning.
Channel
what is used to get the message from the sender to the receiver.
Decoding
when the receiver gets the symbols sent by the source through the chosen channel and then tries to understand the meaning of the message
Feedback
messages sent back to the sender by the receiver about the original message
Receiver
are those who are the intended targets of a message.
mass communication
Chaffee and Metzger (2001) defined traditional mass communication by three characteristics:
� Mass production
� Lack of individual control over the audience
� Finite available channels
Communication from a singular and impersonal source to a large and ano
Mediated communication
Communication that relies on a technology channel in order to send a message between two entities
Characteristics of new media communication
1. Interactivity
2. Asynchronicity
3. Demassification
4. Narrowcasting
Interactivity
the extent to which a user is able to influence the form and content of a media environment
Asynchronicity
messages do not have to be received at the same time they are sent
Demassification
less for the masses and more for interpersonal uses (masspersonal)
Narrowcasting
new channels, now produce content for smaller audiences
-Transmitting information to smaller, less anonymous, and more well-defined audiences.
Interpersonal communication
Communication between two individuals who share some sort of relationship
Mass Communication vs. media communication
Mass Communication Media Communication
Channels Finite channels Infinite channels
Audience One large audience Smaller, focused audiences
Control Sender Sender and audience
Transmission One way flow, time specific Interactive
Typification Newspaper, TV and
Interpersonal Vs. Mass-mediated Communication
Interpersonal communication- face-to-face communication interactions
Mass-mediated communication - use of media channels to communicate to large groups
Differences Interpersonal communication Mass-mediated
Intended audience Only two people Large audience
Digitilization
Converting information into binary code to be decoded upon request by a computer processor
Binary code
The language of computing technology, this is the storing of information in electrical circuits using a series of "1" and "0" commands to represent "on" or "off.
Masspersonal Communication
Patrick O'Sullivan's idea that technology makes the division between mass and interpersonal communication blurry, and thus we should look for more useful distinctions in communication.
CMC
Communication that takes place using computers