MKTG 438 quiz 6

Integrated Marketing Communications is a planning process designed to assure that all brand contacts (touchpoints) received by a customer or prospect for a product, service, or organization are consistent over time.


A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption.


In its foray into the US market (originating in Utah and spreading across the country), OraBrush used zero-level channels initially and one-level as they expanded.


Bowflex uses a 2-level marketing channel to sell to the final consumer.


___________ is generated when one channel member's actions prevent another channel member from achieving its goal. _________ exists when the manufacturer has established two or more channels that sell to the same market.

channel conflict, multichannel conflict

Advertising that showcases awards won, such as the ones used by automobile manufacturers, to reassure customers that they made the right choice has which of the following objectives?


Vivo Inc., a mobile handset company, decided that it would tie up with retailers such as Walmart, Target, and Best Buy to sell its phones. Which of the following channel levels is Vivo adopting?


Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics. To promote this new product, Spike launches an adver

pull strategy

Which of the following is an example of a brick-and-click company?

IFB industries, a company that sells products using various channels such as internet, retailers, direct outlets, and frinchisees

_____ tax represents the higher cost that women pay for what is, essentially, the exact same product or service.


Farmers around the US have been forced to dump milk and waste fresh produce as schools, restaurants and other institutions remain closed due to the coronavirus pandemic. In response, the supermarket chain ________ launched a new initiative to help struggl


The 'Hutch is now Vodafone' campaign from Vodafone was discussed in class as an example of ______.